Thousands of third party Amazon sellers suspended due to Marketplace Fair Pricing Policy

Amazon announced Monday that it has deactivated more than 3,900 selling accounts registered within their American marketplace for violating the Marketplace Fair Pricing Policy.

[whohit]Thousands of third party Amazon sellers suspended due to Marketplace Fair Pricing Policy[/whohit]As coronavirus fears began to spread in early March, the company said it was implementing strict measures to prevent sellers from trying to profit out of the global pandemic. On Monday, the retail giant also said in a blog post it has removed more than half a million items from its stores because of “coronavirus-based price gouging,” about half the amount it had previously said it removed in response to price gouging or misleading claims.

“We began taking these enforcement actions promptly upon discovering this kind of misconduct, and we’ve been partnering directly with law enforcement agencies to combat price gougers and hold them accountable,” Amazon said in the post.

The company also reinforced its claim that it “has proactively reached out to every state attorney general in the country” to ensure bad actors were being held accountable.

Although the post did not mention Amazon’s own pricing policies, it added its platform “strictly prohibits sellers from exploiting an emergency by charging excessively high prices on products and shipping” and that it is “issuing regular reminders to our sellers about these longstanding policies.”

In Seller Union, we believe that the Marketplace Fair Pricing Policy is unjustified and anti-business, causing a serious disruption to third party seller’s livelyhoods.

If you haven’t done so yet, feel free to read our previous article on the topic: Is price gouging a myth?.

Has your Seller Account been unjustifiably suspended due to the Marketplace Fair Pricing Policy? Message me with your experience and we may do an interview/article about you.