Tag: Sponsored products
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How to rank on the first page of Amazon search results
Utilize Amazon’s keyword research tools to identify the best keywords for your products. Ensure that you target relevant, high-traffic keywords in your product listings and PPC campaigns. Make sure to optimize your product listings and PPC ads with the keywords that are most relevant to your products. Run automated campaigns: Automated campaigns are a great…
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How to avoid exceeding your budget when advertising on Amazon
Set a Budget: Determine a daily or monthly budget for your sponsored product ads. This will help you control your spending and prevent overspending. Amazon provides budget controls that. allow you to set a maximum spend limit. Monitor Performance: Keep a close eye on the performance of your sponsored product ads. Regularly review the metrics…
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Guide for creating a profitable Amazon PPC Display Advert
Creating a profitable Amazon PPC Display Ad that drives sales in your listing requires careful planning and execution. Here are some steps to follow: Define your target audience: Determine who your ideal customers are and what they are looking for. Use Amazon’s audience targeting options to reach your ideal audience. Create a compelling ad: Your…
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Five benefits of Amazon PPC
In this article, I will be sharing several important benefits of Amazon PPC. Amazon PPC (Pay-per-Click) allows sellers to target their ads to specific shoppers who have shown an interest in similar products. This means that the ads are more likely to be seen by shoppers who are most likely to purchase the product. With…
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How to rank organically on Amazon FBA?
Ranking on Amazon organically involves optimizing your product listing and following best practices to improve your visibility and attract more customers. Here are some of the key factors that can influence your ranking on Amazon. Product title: Your product title should be informative, relevant, and include your target keywords. It should also be easy to…
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PPC strategy for products with a low profit margin
One of the most difficult tasks is to structure your PPC campaigns where profit margins are very low and you can’t spend much on PPC. I’ll share a few tips that I found quite useful. Target Golden Keywords Instead of targeting main keywords with high competition, go for Golden or Gap Keywords. Golden Keywords are…
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Reference Guide for PPC Benchmarks
These tips should be helpful for Amazon Sellers who are interested in running PPC campaigns through Sponsored Products on Amazon. Your mileage may vary a bit but these are the general averages. SPEND: – Expect 10% of your overall GROSS product sales to be spent on advertising SALES: – Expect 15% – 25% of your…
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Understanding PPC science on Amazon
Amazon PPC is a complete science, which can either be used for brand awareness or for generating sales only. But most of us are not aware of the difference between these two… BRAND AWARENESS: We run PPC on as many keywords as we can, by collecting keywords from multiple keyword tools like Helium10, Data Dive…
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Amazon PPC Strategies for listings during Q4
We all want to start getting sales from day 1 and for that purpose, we run a marketing campaign to showcase our best-developed product after detailed research. We need to be very careful about putting money on advertising. Here are some advance Amazon PPC strategies among all others. 1. Target ASINs inferior to yours: This is…
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Why is PPC so important for Amazon Sellers and how to create a marketing strategy
As consumer shopping is massively increasing on day by day — so ecommerce brands and sellers have immense opportunities to succeed. Having an effective PPC advertising strategy is all but essential for Amazon businesses of all size tiers. After all, there are more than 350 million products on Amazon, and listings can easily get lost…
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Advantages of using high quality photographs for PPC Campaigns
PPC campaigns on Amazon can be a great way to drive traffic to your product listings and boost sales. When done correctly, they can be a highly effective way to reach Amazon shoppers who are ready to buy. Have you considered the power of images in your PPC campaign? Advertising your products with text ads…
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Important Metrics to Remember in Amazon PPC
Your job of crafting the budget for Sponsored Products Campaign becomes a lot easier, if you are familiar with Amazon’s key metrics. Lets take a look at how Amazon defines them: Impressions: Impressions can be defined as the number of times your advertisements were displayed within the search results. In other words, it gives you an…
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Why you should not make the Exact Match mistake in PPC campaign?
There is a very common mistake, which is made by many advertisers. Targeting both singular and plural forms of a keyword. By the way of example, if there is a search term “Baby hammock” with a high search volume of 60,000 and “Baby hammocks” with a search volume of 30,000. In the auto campaign, both…
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Building and managing a Sponsored Products campaign
Are you looking to take your product to the next level with a sponsored products campaign? Here are some tips to get you started on building and managing a successful campaign. 1. SEARCH ADS Ad Groups The campaign will be divided into different ad groups depending on a lot of customer behavioral aspects. Text Ad…
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Relevancy strategies on Amazon PPC
Relevancy is a metric that we check on Amazon. We always make sure that the keyword that we are targeting matches the product that we are selling. We need to search Amazon for our keywords to see if the current search results are relevant to our product or not. This allows us to eliminate any…
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How to create a Negative Keyword List
Negative keywords are important keywords that save your ad budget by preventing your ads getting triggered by irrelevant search queries. They help you to make sure that your ads appear only in front of those who are actually looking for your offer. Negative keywords give you a chance to filter out any unwanted traffic and…
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Give your next product launch added momentum
If you are struggling to get sales on one of your newly launched products and you are looking for a boost, help grow visibility, awareness, and conversion—all in a few easy steps with Sponsored Products. According to Amazon’s statistics, promoting new products with sponsored ads within the first 13 weeks can help them reach the…
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Launch of Sponsored Brands video in the Netherlands, Singapore, Saudi Arabia, and the United Arab Emirates
This week, Amazon announced the launch of launch of Sponsored Brands video in the Netherlands, Singapore, Saudi Arabia, and the United Arab Emirates. Here’s how to get started: Create a new Sponsored Brands campaign. Set your campaign name, start date, and daily budget. Choose “Video” as the ad format. Select a product for the video. …
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Five new updates for sponsored ads and Stores
Amazon has been working on improving the Advertising experience for sellers. If you haven’t noticed, there are five improved features, which include: Sponsored Display product targeting international availability Sponsored Display product targeting is now available for vendors and sellers in the United Kingdom, France, Italy, Spain, Germany, Japan and the United Arab Emirates. It was…
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Earn up to £150 (150€) with new Sponsored Products campaigns on Amazon Europe
Amazon is currently running a Sponsored Products promotion across their European marketplaces, which offers sellers who meet specific conditions a credit of 150€ (or £150 in the UK). Only invited Advertisers can participate and here you can view the full announcement, along with all requirements: ➡️ If you are an Amazon Seller who needs help…