Connect with us
ad

Five new updates for sponsored ads and Stores

Kika Angelic

Published

on

Amazon has been working on improving the Advertising experience for sellers. If you haven’t noticed, there are five improved features, which include:

Sponsored Display product targeting international availability

Sponsored Display product targeting is now available for vendors and sellers in the United Kingdom, France, Italy, Spain, Germany, Japan and the United Arab Emirates. It was previously only available in the US and Canada. With product targeting, you can promote product discovery with ads that reach shoppers who are actively browsing for similar or complementary products and categories on Amazon. You also have access to more campaign controls and reporting metrics to make your performance advertising strategy work more efficiently. Product-targeted ads may appear alongside product detail pages, customer reviews, shopping results pages or under the featured offer.

Negative product targeting for Sponsored Products

Advertisers can now add negative product targeting to Sponsored Products automatic targeting campaigns. You can use the search term report to find products to negatively target based on performance. Adding negative products may help increase the effectiveness of your campaign by preventing your ads from appearing on product pages driving inefficient performance.

ROAS metric in Campaign Manager

The return on ad spend (ROAS) metric, previously available in downloadable reports, is now viewable in Campaign Manager in the advertising console. ROAS, the revenue you receive from your advertising investment, is calculated by dividing ad-attributed sales by ad spend. It’s the inverse of ACOS (advertising cost of sales), and can be used to evaluate the effectiveness of a specific sponsored ads campaign, ad group, advertised product or targeting strategy, to help you understand where best to allocate budget. It is available for Sponsored Products, Sponsored Brands and Sponsored Display.

Inspecting and managing brand-to-product mapping

Sellers with access to the advertising console can inspect and manage their brand-to-product mappings and request changes to remove misclassified products from their brand. Misclassified products are products that you do not sell but are mapped to your brand. To view and edit the brand-to-product relationships, go to the Brands menu from Access and Settings.

Any changes made to these relationships impacts all the ad campaigns you are currently running and any future campaigns. After corrected product-to-brand associations have been approved, attribution reporting, i.e. total purchase metrics, for Display, Sponsored Products, Sponsored Brands, and Sponsored Display campaigns will be impacted. As a result, you might see a change in advertising-attributed sales trends, but your billing will be not affected.

This update helps you measure the effectiveness of your ad campaigns across all ad programs.

Sponsored Products for KDP authors in Australia and Canada

KDP authors can now use Sponsored Products ads to reach readers in Australia and Canada. 
To help increase your visibility on Amazon and grow your audience internationally, select the title you’d like to promote from your KDP bookshelf. Then select the marketplace and sign in using your existing credentials to promote your books to more readers in more places.

➡️ If you are an Amazon Seller who needs help with any Amazon-related issues such as suspensions, listing blocks or is looking for professional assistance, please don’t hesitate to subscribe to my new OnlyFans page at: www.onlyfans.com/kikaangelic

Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment! Regarding Amazon Seller Performance, you can always participate in our Amazon Seller Performance – Friendly Advice – Worldwide group, where you will be very welcome. If you are an Amazon Seller who needs help with any Amazon-related issues such as suspensions, listing blocks or is looking for professional assistance, please don’t hesitate to subscribe to my new OnlyFans page at: www.onlyfans.com/kikaangelic

Continue Reading
Click to comment

You must be logged in to post a comment Login

Leave a Comment

How to reconcile invoices in Xero with incoming deposits from the sales channel

Kika Angelic

Published

on

Once you have sent a settlement to Xero you will be able to reconcile the settlement against the disbursement Amazon, eBay, Shopify or Etsy will have paid out to your bank account.

If you need guidance on how to send your settlements to Xero from Link My books read this help article.

The good thing about settlement based accounting is that when you do so the amount shown on the invoice in Xero and the amount you receive into your bank from the sales channel will be exactly the same. This makes it really easy for you (or your accountant) to reconcile your bank account.

All you need to do is locate the deposit on your bank statement reconciliation in Xero and click on the OK button, as shown below:

This will work for settlements in your home currency, so if the invoice is in GBP and your bank account is in GBP too.

IMPORTANT – If the currency of the invoice is different to that of the bank account, then follow the instructions in this article on How to reconcile foreign currency settlements.

Why are some of my settlements being sent as bills instead of invoices to Xero?

When Link My Books sends your Amazon settlements to Xero we do so in the form of an invoice (almost always). 

You may have noticed that we sometimes send your settlement (or part of it) as a bill instead of an invoice and wondered why we do that…

Since Xero does not allow negative total invoices, if you have a settlement which is for a negative amount then we have no choice but to send it as a bill instead.

Why would I have a negative invoice for a settlement?

There are two main reasons as to why you may have seen this happen in your Link My Books account.

  1. You have a negative settlement. This can occur if your Amazon fees and advertising costs are larger than your sales amount. In this case Amazon will actually charge your card on file with the settlement amount and produce a negative total settlement report.
  2. If you have a settlement that spans two months and you also have a large reserved balance by Amazon. In this case we split the settlement by month so we create two invoices but because the reserved balance will always fall in one or the other invoice it will end up meaning that one of your invoices will be for a negative total.

I hope you found this article helpful. Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!

Regarding Amazon Seller Performance, you can always participate in our Amazon Seller Performance – Friendly Advice – Worldwide group, where you will be very welcome.

If you are an Amazon Seller who needs help with any Amazon-related issues such as suspensions, listing blocks or is looking for professional assistance, please don’t hesitate to subscribe to my new OnlyFans page at: www.onlyfans.com/kikaangelic

Additionally, here you can watch my YouTube video, where I am presenting you several secret tips about appealing Amazon Seller Account suspensions (don’t be confused by the opening of the video, where I am enjoying a vacation – it’s a part of the story):

Continue Reading

How to reconcile foreign currency settlements through Xero

Kika Angelic

Published

on

Reconciling foreign currency settlements against their local currency amounts in Xero differs depending on whether you use Amazon currency conversion tool or not.

If you have entered your GBP bank account as the deposit account for all your Amazon funds, including those in EUR, USD and CAD, then Amazon will use their Amazon Currency Conversion platform to convert your EU, USD or CAD payments into GBP before they pay them out to you.

If you have added local bank accounts for each of the different currencies that Amazon uses then they will pay you out in those currencies without first converting them to GBP.

If you are using the Amazon Currency Conversion platform then when your settlements are sent to Xero we will add their converted amounts to the invoice references like this:

“(€5.79) LMB-FR-1012345678-1 (converted to GBP 4.88)”

This makes it easier to find and match the foreign currency settlements with their GBP bank lines.

To do so if you take the amount you received in GBP and simply search for that value in the reference search box and untick the show GBP items only box, then Xero will show the invoices which have that figure in the reference which should make it much easier to identify them.

The steps are:

  1. Click the “Match” tab
  2. Un-tick the “Show GBP items only” checkbox
  3. Copy the amount you received in GBP and paste it into the “Search by name or reference” box
  4. Click “Go”
  5. Tick the invoice and hit reconcile.

I hope you found this article helpful. Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!

Regarding Amazon Seller Performance, you can always participate in our Amazon Seller Performance – Friendly Advice – Worldwide group, where you will be very welcome.

If you are an Amazon Seller who needs help with any Amazon-related issues such as suspensions, listing blocks or is looking for professional assistance, please don’t hesitate to subscribe to my new OnlyFans page at: www.onlyfans.com/kikaangelic

Additionally, here you can watch my YouTube video, where I am presenting you several secret tips about appealing Amazon Seller Account suspensions (don’t be confused by the opening of the video, where I am enjoying a vacation – it’s a part of the story):

Continue Reading

Should you be worried when your ODR exceeds the 1% target?

Kika Angelic

Published

on

Many Amazon Sellers are contacting me through my OnlyFans page daily, seriously worried about their Seller Accounts being labelled as ”At Risk” of deactivation. But does this orange warning status actually mean anything bad? Learn more in this article!

Amazon has their minimum performance targets for Order Defect Rate, Cancellation Rate, Late Shipment Rate and many other metrics. Whenever a Seller Account exceeds the maximum permissible defect rate, a warning will appear.

Typically, the affected seller will also receive the following e-mail from Amazon Seller Performance:

Warning: Your order defect rate is higher than 1%

Hello,
We have identified that your Order Defect Rate has exceeded the target rate. If this problem continues, it may result in account deactivation.
Why did I receive this message?
We have taken this measure because your Order Defect Rate has exceeded the target of 1%. Order Defect Rate is the percentage of all orders that result in negative feedback, an A-to-z Guarantee claim that is not denied, or a credit card chargeback out of total orders during a given 60-day time period. Amazon’s Order Defect Rate policy can be found at: https://sellercentral.amazon.com/gp/help/200285170.
We’re here to help
If you have questions about this policy or your account, or believe that this was sent in error, please contact us at https://sellercentral.amazon.com/cu/contact-us.
What can I do to avoid account deactivation?
Please ensure that you no longer violate the above policy. Review your orders to determine the cause of the issues contributing to your Order Defect Rate. You can appeal any A-to-z claim, negative customer feedback, or service chargeback that you believe should not be counted in your Order Defect Rate by visiting the following links:
— Appeal A-to-z Claims: https://sellercentral.amazon.com/gp/help/G202041210
— Request removal of seller feedback: https://sellercentral.amazon.com/gp/help/20231
— Appeal Chargeback Claims: https://sellercentral.amazon.com/gp/help/202145040
You do not need to submit a plan of action to us at this time.
You can view your account performance at https://sellercentral.amazon.com/performance/dashboard?reftag=ah_em_op or by selecting Account Health on the home screen of the Amazon Seller app on your iOS or Android device. The Account Health page shows how well your account is performing against the performance metrics and policies required to sell on Amazon.
Sincerely,
Seller Performance Team
Amazon.com
http://www.amazon.com

In regards to Order Defect Rate, Late Shipment Rate or Cancellation Rate, if you are a small seller, your metrics will typically greatly exceed the targets following a single defective order. Seeing this on your Account Health Dashboard can be quite alarming.

However, please note that no Seller Account will get suspended over 1-2 or 3 defects. Amazon can see, that you are a small seller. Even if you have a 50% Order Defect Rate with 1 defective order out of two, you are not worse off than someone with an 1.02% ODR!

Many Amazon Sellers wrongly believe, that the best approach is to try to get into touch with the buyer at all costs and make them withdraw the A-Z claim or negative feedback. They are trying to achieve this by offering free items, full refunds or even extra credits issued on the top of a full refund.

Doing this is a terrible idea, as it can be picked up by Amazon’s automated bots as a serious violation of their Seller Code of Conduct. My advice is to never contact buyers who left a negative feedback or opened a valid A-Z claim in an attempt to have the defect removed. The best thing you can do is avoid getting additional defects and complaints by learning from your mistakes and implementing preventative measures.

If you are an Amazon Seller who needs help with any Amazon-related issues such as suspensions, listing blocks or is looking for professional assistance, please don’t hesitate to subscribe to my new OnlyFans page at: www.onlyfans.com/kikaangelic

Additionally, here you can watch my YouTube video, where I am presenting you several secret tips about appealing Amazon Seller Account suspensions (don’t be confused by the opening of the video, where I am enjoying a vacation – it’s a part of the story):

I hope you found this article helpful. Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!

Regarding Amazon Seller Performance, you can always participate in our Amazon Seller Performance – Friendly Advice – Worldwide group, where you will be very welcome.

Continue Reading
Advertisement

Trending