Tag: PPC campaign
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Amazon PPC Keyword Strategy for beginners
The plan here is quite simple: go after the long-tail keywords initially, as you will face little resistance in getting ranked for those Keywords. With little competition and a high intent of purchase, you can get sales rather easily and boost your sales velocity. Once consumers start to become more aware of your brand, and…
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Learn How To Optimize Your CPC Bids
Once you’ve set up an ad campaign for your Amazon product, you will need to learn to optimise your CPC bids, to keep your ad spend accurate and avoid bidding on keywords that are unlikely to convert for you. Sellers need to understand that testing their bids is at the core of CPC optimisation, and…
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Guide to PPC Campaigns on Amazon
Before starting your Pay Per Click campaign, make sure to firstly examine the budget of your business thoroughly and then make a decision accordingly. It will be necessary to decide the maximum budget you’re willing to spend each day. Now you have to compare this number to the average cost per click (CPC) for your…
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Why is your PPC Campaign performing poorly?
If your keyword isn’t ranked within the top 5 pages, then PPC will not give you desired results. Optimize your listings in a way to help you rank on Amazon. People like your listing, but are not convinced to buy after clicking it. In this case, either you need better secondary pictures or better description.…
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Top Tips how to Build a Great Amazon PPC Campaign
1. Structured Campaigns:- Your Amazon PPC campaigns have to be well structured and keep on refining consistently to get better results. 2. Similar Product Group:- Always try to include similar products within a single campaign setting. Having similar products in the same ad group will convert to more sales. 3. Relevant Keywords:- Make sure your…