Tag: buybox
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How to win BuyBox on Amazon
Selling on Amazon isn’t as easy as simply listing your products on the website. You need to optimize your listing and beat your competition. A big part of this is winning the buy box. You may be surprised to learn that it’s possible for someone to click on your product, click “Buy Now” and purchase the…
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Updates to Prime eligibility and badge criteria and Featured Offer selection on Amazon
Following a recent settlement reached between Amazon Services Europe S.A.R.l and the European Commission (which covers Amazon marketplaces in Germany, France, Spain, Netherlands, Poland, Sweden, and Belgium), Amazon will be updating the Prime eligibility and badge criteria, and Featured Offer (formerly known as the “Buy Box”) criteria in June 2023 across these stores. This is…
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What criteria determine who gets the BuyBox on Amazon?
The Buy Box is the box on a product detail page where customers can begin the purchasing process by adding items to their shopping carts. If several sellers offer the same product in “new” condition, they may be eligible to compete for the Buy Box for that product. The BuyBox algorithm depends on multiple factors…
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What is suppressed Buy Box on Amazon?
Buy Box is the box or button in the corner of Amazon seller that is named as “Add to Cart” and “Buy Now” section and the 85% of the sales comes from the Buy Box. Suppressed Buy Box happens when the “ Add to Cart or Buy Now” button disappears or gets removed from the…
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Everything you need to know about BuyBox on Amazon
Fulfillment & pricing are the most important factors for winning the Buy Box, however they’re not the only ones. Other factors are inventory depth and metrics related to customer experience. These are areas of your business you should be attending to. Inventory depth means that as a seller, you are likely to continue to have…
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Why did you lose the BuyBox?
Most of the time Amazon suppresses the buy box because your items are overpriced as compared to your competitors. Amazon strives to be customer-centric so if Amazon algorithm feels its customers are not getting a fair price. Your BuyBox will be suppressed. Another reason for FBA sellers having inventory and there is no ‘Buy Box’…
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Amazon is now e-mailing sellers regarding BuyBox eligibility
As you know, every listing on the Amazon platform contains a so-called “BuyBox”, which displays a single buying choice out of all numerous sellers who are offering the same product for sale. Typically, having your offer featured in the BuyBox will give you as much as 90% of all sales, while other sellers will only…