Tag: Advertising
-
Relevancy strategies on Amazon PPC
Relevancy is a metric that we check on Amazon. We always make sure that the keyword that we are targeting matches the product that we are selling. We need to search Amazon for our keywords to see if the current search results are relevant to our product or not. This allows us to eliminate any…
-
Give your next product launch added momentum
If you are struggling to get sales on one of your newly launched products and you are looking for a boost, help grow visibility, awareness, and conversion—all in a few easy steps with Sponsored Products. According to Amazon’s statistics, promoting new products with sponsored ads within the first 13 weeks can help them reach the…
-
Guide to PPC Campaigns on Amazon
Before starting your Pay Per Click campaign, make sure to firstly examine the budget of your business thoroughly and then make a decision accordingly. It will be necessary to decide the maximum budget you’re willing to spend each day. Now you have to compare this number to the average cost per click (CPC) for your…
-
Why is your PPC Campaign performing poorly?
If your keyword isn’t ranked within the top 5 pages, then PPC will not give you desired results. Optimize your listings in a way to help you rank on Amazon. People like your listing, but are not convinced to buy after clicking it. In this case, either you need better secondary pictures or better description.…
-
Top Tips how to Build a Great Amazon PPC Campaign
1. Structured Campaigns:- Your Amazon PPC campaigns have to be well structured and keep on refining consistently to get better results. 2. Similar Product Group:- Always try to include similar products within a single campaign setting. Having similar products in the same ad group will convert to more sales. 3. Relevant Keywords:- Make sure your…
-
Launch of Sponsored Brands video in the Netherlands, Singapore, Saudi Arabia, and the United Arab Emirates
This week, Amazon announced the launch of launch of Sponsored Brands video in the Netherlands, Singapore, Saudi Arabia, and the United Arab Emirates. Here’s how to get started: Create a new Sponsored Brands campaign. Set your campaign name, start date, and daily budget. Choose “Video” as the ad format. Select a product for the video. …
-
Automatic PPC Campaigns on Amazon
Although you may know everything about your products and keywords, and running manual campaigns already, still you need to run auto-campaigns to supplement your manual campaigns. Auto-campaigns use Amazon’s algorithm (A9) to find search terms and ASINs that are relevant to your product. Just dig into search terms generated from auto campaigns and extract keywords,…