How to Comply with Responsible Person for CE-marked Products Requirement

If you are a third party Amazon Seller based in the UK and doing business across the company’s European marketplaces, you are already aware that since June 2021, CE-marked products require a Responsible Person and are otherwise being blocked from EU-bound FBA shipments.

This is the case, because some product categories in the European Union are subject to CE marking.

“The EU Market Surveillance Regulation does not apply in Great Britain (England, Scotland and Wales). It will apply in Northern Ireland, under the Northern Ireland Protocol.”

Even if you are based in the UK, where this requirement no longer applies, your listings sold within European marketplaces or shipped into mainland Europe still need to be compliant.

What is CE marking and which products are required to have it?

According to a quote from the EU regulator website: “CE marking indicates that a product has been assessed by the manufacturer and deemed to meet EU safety, health and environmental protection requirements. It is required for products manufactured anywhere in the world that are then marketed in the EU. Products including Toys, Electronics, Personal Protective Equipment, Machinery, Construction Products, Gas Appliances, Recreational and Personal Watercraft, Pressure Vessels, Measuring Equipment and more (full list you can find here) require CE marking before they can be sold in the EU.”

Why is Amazon asking for the CE marking and a Responsible Person?

The EU Regulation 2019/1020 on Market Surveillance and Compliance of Products, published on June 20, 2019 was adopted by European Commission with intention to ensure the safety of products sold within the European Union.

This regulation has been fully enforced on July 16th 2021 and Amazon is taking action against listings which don’t have contact information for “Responsible Person” associated with them.

What should I do if I am not a brand owner, but reselling products with CE-marking?

In this case, you will need to contact your supplier or the manufacturer, as they are very likely to have this information. According to Amazon, “upstream suppliers to confirm they are aware of the upcoming changes and to ensure they are taking appropriate actions to appoint a Responsible Person”.

To review all of your listings subject to the CE-marking requirement, access the Responsible Person dashboard in the Amazon Seller Central. Once you see them, ensure that there is a Responsible Person for each ASIN. Please note, that any Responsible Person Information inserted is specific for your Amazon Seller Account and not shared with other merchants, unless the brand itself is registered with Amazon and added a Responsible Person for the whole brand.

What to do if you are a brand owner who wishes to update the Responsible Person information?

Review Amazon’s guidelines regarding the matter on the following link.

What to do and how to choose Responsible Person for my products?

Amazon have on their pages very detailed guidelines for all brand owners with exact steps which need to be taken and you can read them here.

Click here to view Amazon’s guidelines addressing all questions below: Responsible Person requirement for CE-marked products

  • What is coming?
  • What does this mean for me?
  • How will I know if I need an EU Responsible Person?
  • I am the brand owner of CE-marked products; what should I do next?
  • I already have a Responsible Person for my brand/ASINs; do I need to let Amazon know?
  • I don’t own a brand but I still sell CE-marked products; what do I need to do?
  • Who can be an EU Responsible Person?
  • What does the Responsible Person have to do?
  • Can Amazon act as the Responsible Person on my behalf?
  • Where can I get more detailed information on the Market Surveillance and Compliance of Products Regulation?

Click here to view Amazon’s Responsible Person providers on the Service Provider Network.

Clink here to review Amazon’s answers to the most common questions below: Amazon Responsible Person Service (ARP) – FAQ

  • What is the Amazon Responsible Person (ARP) Service?
  • How do I subscribe to the service?
  • Who can subscribe to the service?
  • I have already obtained a Responsible Person. Do I have to enroll in Amazon Responsible Person Service?
  • I have subscribed for the ARP Service – How does it work?
  • The submit documentation page asks for multiple documents for each ASIN. Am I required to submit all of the documentation for all of the products?
  • How can I access the terms and conditions of ARP after I subscribe?
  • How does ARP affect my FBA products?
  • I do not have all of the compliance documentation for all of the ASINs available. What do I do?
  • Can I submit documentation for multiple ASINs at once?
  • I own multiple brands. Will the Amazon Responsible Person service cover all of them?
  • Is the ARP service applicable to all products I offer on Amazon?
  • I also sell on other websites/marketplaces. Does the ARP service work there also?
  • What file types are supported for uploading documents?
  • I subscribed to the service in error/I have changed my mind/I want to cancel my ARP. Can I unsubscribe?
  • Does the EU Market Surveillance Regulation apply in the UK?

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