Amazon just introduced a new program, which enables brand owners to upload documents such as manuals and guides into Product Detail Pages.
These will be available to anyone visiting the pages, without having to purchase the products.
Amazon claims that this will reduce customer complaints and returns, however the feature may be also used by counterfeiters to learn more about the specifics of the product, without having to go through the inconvenience of purchasing it.
Here you can view a screenshot of the announcement dated 23.March 2021 in the Seller Central:
Here is the full text of the notice in English:
| Product Documents program Brand owners can now upload product documents like installation manuals, compatibility guides, and troubleshooting guides so that they will be available to customers on the product detail pages. Customers will benefit from this content pre-purchase to make shopping decisions and post purchase to make the most of the products that they buy. Brands can reduce customer service calls and product returns, and increase customer satisfaction via this program that is free and open to all brand owners. If you are a brand owner, visit Manage Product Documents today to get started. |
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