Suppression of Amazon listings happens very commonly, especially in cases when they lack mandatory information or their images are not compliant with Amazon policies.
In this article, I will present you the most common reason for this happening.
Title is too long
It depends on your category but one of the fastest ways to get your listing suppressed is to have too long of a listing title.
Title – Promotional
If your title is too promotional including “best” “cheapest” “top rated” or similar than your listing will quickly get suppressed.
Image – Image not compliant
The most common reason if you have an image on your listing and your listing is suppressed due to your image not being compliant it is likely due to your main image not having a white background. There could be other reasons your main image is not compliant but this seems to be the most common reason a listing is suppressed due to the image not being compliant.
Missing Key Information
Amazon wants their marketplace to have listings with all the information necessary for their customers to make informed buying decisions. If you are missing any of your critical information there is a good chance that your listing will be suppressed. This critical information is most commonly the UPC, Bullet Points, Description and Brand Info.
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