Due to EU regulations Amazon will have to open up the Seller Fulfilled Prime program to more sellers and a wider selection.
Effective from 21 June there will be a drastic change of the entire Prime By Merchant program structure:
– free carrier choice (Buy Shipping only optional)
– NEW delivery speed metrics will apply
– heavy&bulky will be possible via Prime with 6d delivery time max
– sellers will be able to create customized shipping templates allocated to SKUs
This is going to entirely change the meaning of Prime, which will no longer equal to Same Day, 1 day or 2 day shipping times.
The political body launched investigations into Amazon’s business practices starting in 2019, eventually concluding that it “abused its dominance on the French, German and Spanish markets for the provision of online marketplace services to third-party sellers” and “that Amazon’s rules and criteria for the Buy Box and Prime unduly favour its own retail business, as well as marketplace sellers that use Amazon’s logistics and delivery services.”
The new rules crack open Prime’s formidable structure with four sets of changes.
First, Amazon will apply “non-discriminatory conditions and criteria for sellers to qualify for the Prime,” regardless of which carrier sellers use; second, marketplace sellers are free to use Amazon’s logistics or independent carriers for Prime deliveries and can negotiate directly with carriers for Prime deliveries; third, “no data generated by the activity of other carriers would flow to Amazon logistics;” and fourth, Amazon won’t keep carriers from contacting the end customer directly to track their parcels.
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