In this article, I will address importance of periodical listing optimization. As you know, it is very important to maintain a good ranking, provide relevant information to the buyer and complete all fields relevant for SEO.
Your listing has keywords and those keywords get indexed for specific search terms.
Example: I am a buyer, I look for a ‘cat toy’, it will show up, which means Amazon will show your listing to your relevant customer. However, it is very important to rank on 1st page.
You need to keep your listing optimized periodically to make sure that you are fitting with the trends:
• Holiday listings
Prime Day, Black Friday, and other festivals
AMAZON A9 ALGORITHM
How you can crack the Amazon A9 algorithm to make sure that your listing is shown on the 1st page.
Understanding A9 Algorithm
• Amazon system to decide how products are ranked in search results
• Use the relevant keywords which are similar to the google search Algorithm
• Amazon Ranks products with strong sales history and conversion rates
• If you have a high rank on Amazon that means you will have better conversion
1. You will get more sales
2. You will get better conversions
There are many ways that the A9 Algorithm gets you on the 1st page and these can help you in a search rank:
• Reviews
• Delivery fee
• Your account health
Product Images
You should use in a natural environment and when the product is in use, so you can show the people using a product. If it is a swimming pool you can show kids playing in the swimming pool.
IMAGE REQUIREMENTS
• Must accurately represent the product
• The product must be clearly visible
• The main image should have a pure background
• Should be professional images of the actual product
• No illustrations and excluded accessories
• Must have the product title
• Should be 1600 pixels or larger on the longest side
• Must not exceed 10,000 pixels on the longest side
• Amazon Accepts JPEG, TIFF, or GIF file formats but JPEG is preferred
• Must not contain nudity and sexually suggestive
OPTIMIZING PRODUCT TITLE
Things to include:
• Brand name
• Colour/flavour/variant
• Keywords
• Size and quality
1st term of your product title can be the brand name
2nd term is the main keyword
3rd term is personalized keyword
OPTIMIZING BULLET POINTS
• Strong keywords
• Can be added up to 5 lines
• Crucial information such as:
1. Key product features
2. Your USP
3. Use cases
4. Detailed size/variation/colour information
5. Seasonal/Occasion information
OPTIMIZING DESCRIPTION
• Limited to 2,000 characters
• Talk in detail about your product and brand
• Key points to include:
1. Why your product is unique
2. Your brand story
A+ CONTENT OR ENHANCED BRAND CONTENT(EBC)
A+ content is an extension to your description that allows you to post videos, infographic and some videos related to your product that can help the consumer make a better decision on to buying your product and it also help a lot of sellers to increase sale have to be brand register to take benefit of A+ content, brand registry have lots of benefits leaving aside A+ content
You should consider brand registry
Things that you need to mention in your A+ content
A brand story that creates an incentive for the customers to buy your product and which is very important when it comes to Amazon
Why building a brand on Amazon is so important and how A+ content can help you build your brand on Amazon.
Consumers are becoming more conscious of their purchases and they also want to be an incentive for their purchase, so if a proceeding of the sale goes to the charity or if you can donate a part of the purchases to goes charity, consumers are going to pay more for your product online even if it’s on a high margin than your competitors. So A+ content and brand story can help you do that. Another thing that you can add to your A+ content is infographics but however, you need to make sure that your A+ content is not text-heavy. Use a lot of pictures.
BACKEND KEYWORDS
Backend keywords are hidden search terms or secret search terms that are added to your product listing to boost your visibility on Amazon. These keywords are added behind or on the back of the listing are not visible to the consumers.
These search terms boost your Amazon SEO and can lead to more discoverability on Amazon.
For example: if you are selling coffee on Amazon, you have no idea that how many people misspell coffee so you can add the alternative spelling in the backend search term, or if you are selling in the USA, add Spanish search terms.
AMAZON REVIEWS AND RATINGS
If you have optimized your listings very well, but you don’t have reviews, you are not going to make that sale. A study shows 84% of consumers look at product reviews and ratings while making the purchasing decision.
In this case, Amazon initially running two programs that would-be sellers get more reviews and ratings on Amazon. So the first program is the earlier reviews program which has discontinued by Amazon and the second is the VINE program.
When it comes to reviews and ratings, instead of asking people to leave a new review, you can also ask the people to go to your listing and like the existing review, and that will also help you to get a better ranking on Amazon and also help to get more reviews as well.
Another thing that most Amazon sellers are not aware of is that keywords in your reviews and questions also get indexed so if you answering a question that a consumer has left on your Amazon listing, you can just add a keyword in a smooth way, you will get run of those keywords.
I hope you found this article helpful. Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!
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