How to reactivate your removed EEE listings on Amazon.de

If you’re an Amazon seller on Amazon.de, you might have recently come across an important announcement that could impact your listings. As of 1 July 2023, Amazon.de has deactivated all listings that are non-compliant with Extended Producer Responsibility (EPR) requirements for waste from electrical and electronic equipment (WEEE). But don’t worry – we’re here to provide you with all the information you need to navigate these changes and reinstate your listings.

Extended Producer Responsibility (EPR) is a crucial aspect of waste management, designed to shift the responsibility of managing waste from electrical and electronic equipment back to the producers. If you’re a producer selling on Amazon.de, there are specific steps you need to take to ensure compliance:

1. Registration and Collection System: If you’re a producer with a branch in Germany, you must register with stiftung ear for each brand and type of equipment combination you’re selling. Additionally, setting up a collection system for your WEEE is mandatory.
2. Authorized Representative: For producers without a branch in Germany, appointing an authorized representative from stiftung ear’s list of admitted representatives is necessary.
3. Compliance Solutions: Amazon offers solutions for producers to achieve compliance. You can choose from EPR Services on Amazon or the EPR Service provider network.
4. Supplier Information: If you’re not a producer, you need to request WEEE-Reg.-Nrs. (WEEE registration numbers) from your upstream supplier for each brand and type of equipment combination you’re selling.

To reactivate your listings and prove your compliance with EPR requirements, follow these steps:

1. Register Brands and WEEE-Reg.-Nrs.: Register your brands and submit your WEEE-Reg.-Nrs. for each brand and equipment combination on the Seller Central Compliance Portal. Ensure you do this only after the registration numbers are visible on the Stiftung ear portal.
2. Non-Producer Declaration: If you’re not a producer, indicate this by checking the appropriate box when submitting the relevant WEEE-Reg.-Nrs. on the Compliance Portal.

Once you’ve completed the necessary compliance steps, you should be able to reactivate your electrical and electronic equipment (EEE) listings on Amazon.de. It’s important to make sure all your brand and type of equipment combinations are covered and registered.

If proving compliance poses challenges for your products, leading to listing deactivation, follow these steps:

1. Contact Support: If you believe your products are exempt from these regulations, get in touch with Selling Partner Support.
2. Further Information: For comprehensive information, refer to the EPR requirements: WEEE in Germany help page, the guide and video provided by Amazon, and Stiftung ear’s informative videos available in both German and English.

As an Amazon seller on Amazon.de, understanding and adhering to EPR requirements for waste from electrical and electronic equipment is paramount. Compliance not only ensures your listings remain active but also contributes to responsible waste management. By following the outlined steps and utilizing the provided resources, you’ll be well-equipped to navigate these changes and continue your successful journey as an Amazon seller.

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