Every successful Amazon seller has gone through this stage of product selection. The selection is not as incomprehensible as it seems. First of all, we must avoid the four common mistakes in selecting and selling products.
𝟏. 𝐂𝐡𝐨𝐨𝐬𝐞 𝐚 𝐬𝐦𝐚𝐥𝐥 𝐧𝐢𝐜𝐡𝐞 𝐦𝐚𝐫𝐤𝐞𝐭
Novices or entrepreneurs generally have no sales experience. I can understand that you want to avoid a highly competitive market, but a less intense market proves that the market is small, which also means that your sales will not be much. If you are not an experienced operator, it is difficult for you to make sales.
Therefore, it is essential to choose an active market in which your products will receive more attention and sales. For some products, don’t narrow the market scope, which will increase your sales difficulty.
𝟐. 𝐒𝐞𝐥𝐥 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬 𝐚𝐭 𝐦𝐞𝐚𝐠𝐞𝐫 𝐩𝐫𝐢𝐜𝐞𝐬
This is the practice of most sellers. The so-called spiral play is to start selling at a low price and not make money. Sometimes this method is self-interested, and the gain is not worth the loss. When pricing, don’t rely too much on your competitors’ pricing, but rather set prices based on your products’ nature.
𝟑. 𝐒𝐞𝐥𝐥𝐢𝐧𝐠 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬 𝐰𝐢𝐭𝐡 𝐧𝐨 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐜𝐞
Amazon is no longer what it was a few years ago, and now almost all categories are covered on the platform. If you don’t find a brand new differentiated product to sell, it will not help you make money quickly.
The current market has become more saturated and more competitive. It is challenging to differentiate things like barbecue gloves or yoga mats. If you choose similar products, it will become more challenging to sell.
𝟒. 𝐔𝐧𝐚𝐛𝐥𝐞 𝐭𝐨 𝐢𝐦𝐩𝐫𝐨𝐯𝐞 𝐭𝐡𝐞 𝐩𝐫𝐨𝐝𝐮𝐜𝐭
The first item above is when you are active, how do you need to make differentiated products? You can analyze that your competitors have a lot of bad reviews on the same product you are selling, and then upgrade.
However, if the selected product is challenging to manufacture, and the threshold for modification is high, and you cannot make any improvements, your sales efficiency will not be too high.
I hope you found this article helpful. Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!
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