Amazon Business is a B2B version of Amazon’s ecommerce platform. It is geared towards business customers who are looking for features like multiple users on one account, additional payment and credit options, and the usual Amazon benefits of low prices, wide selection and fast delivery.
Amazon Business takes a simpler approach – creating a business-friendly version of its standard website. Because the consumer and business sites run on the same platform, sellers can sell to both businesses and consumers from the same place, but have the flexibility to provide different products, content, and pricing to business buyers.
After logging in to Amazon Business, buyers see a different version of the entire website. It works the same way, but everything is tailored to business users including product categories, advertising and even Amazon’s own branding:
You need to enroll to sell on Amazon Business. You will first need a Professional Seller account.
On enrollment, you need to agree to maintain higher performance levels than the standard Amazon requirements:
You also need to agree to follow Amazon’s B2B selling requirements:
- Correctly process tax exemptions
- Provide a shipment tracking number for every order
- Include a packing slip in every package showing the purchase order number provided by the customer
To enroll for Amazon Business, login to Seller Central, then go to Settings and select “Account Info” from the dropdown menu.
In this section, you’ll be able to see all the information about your seller account, like payment details and shipping information. Take a look at the “Your Services” section on the left.
In this box, click the “Manage” link.
On the next page you will see a list of services you have already signed up for as a seller, and also those you can sign up for.
Scroll down and select “Sell as an Amazon Business Seller” then click the button to Register. Your application will be reviewed and, if you meet all the criteria, you’ll be able to start B2B selling via Amazon Business.
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