Amazon’s Brand Registry program is an official Amazon program where approved brand owners (or their registered agents) are on file with Amazon as trademarked brands. Being on file unlocks a preferred tier of Amazon services (protections and benefits) not available to unregistered brands or resellers.
The Amazon Brand Registry membership doesn’t imply any fees. However, some related services, like the Transparency program, are not free.
Before you get started registering your brand with Amazon, here is a list of the eligibility requirements:
- Registered trademark.
- This is your brand name that has a live registered trademark ®. It cannot be a pending trademark ™ anymore. It also has to be word mark and NOT a stylized, illustration, or design mark.
- For USPTO marks, the Mark Drawing Type must be equal to “4 – STANDARD CHARACTER MARK” or “1 – TYPESET WORD(S)/LETTER(S)/NUMBER(S)”.
- Your “Government Registered Principal Trademark Registration” or Serial Number.
- Images of the brand’s logo.
- Images of products and packaging that carry the trademarked brand name. If the product is not branded, the packaging must be branded.
- A list of product categories (e.g., apparel, sporting goods, electronics) in which the brand should be listed.
- A list of countries where the brand’s products are manufactured and distributed.
Once you have all the information in the list above, go to Amazon’s brand registry page here.
If waiting for so long is not part of your plan, Amazon has recently rolled out an alternative solution to reduce the waiting time. With Amazon IP Accelerator service, you can connect with an Amazon partnered Intellectual Property attorney, file for the trademark, and have your products approved for the Brand Registry with a pending trademark application.
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