Best practices for your Amazon product images

It is technically viable to use a smartphone to capture your own photographs and add white backgrounds, labels, and other conversion-boosting features. However, the competition on Amazon is currently much too severe for anything less than professional-quality product photography.

𝐂𝐨𝐧𝐬𝐢𝐝𝐞𝐫 𝐢𝐭 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐩𝐞𝐫𝐬𝐩𝐞𝐜𝐭𝐢𝐯𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫: 𝘸𝘩𝘪𝘤𝘩 𝘭𝘪𝘴𝘵𝘪𝘯𝘨 𝘪𝘴 𝘮𝘰𝘳𝘦 𝘢𝘱𝘱𝘦𝘢𝘭𝘪𝘯𝘨, 𝘵𝘩𝘦 𝘰𝘯𝘦 𝘸𝘪𝘵𝘩 𝘵𝘩𝘦 𝘣𝘳𝘪𝘨𝘩𝘵 𝘱𝘳𝘰𝘥𝘶𝘤𝘵 𝘰𝘳 𝘵𝘩𝘦 𝘰𝘯𝘦 𝘸𝘪𝘵𝘩 𝘵𝘩𝘦 𝘴𝘰𝘮𝘦𝘸𝘩𝘢𝘵 𝘩𝘢𝘻𝘺, 𝘴𝘵𝘳𝘢𝘯𝘨𝘦 𝘴𝘩𝘢𝘥𝘰𝘸𝘴? 𝘠𝘰𝘶 𝘴𝘩𝘰𝘶𝘭𝘥 𝘰𝘶𝘵𝘴𝘰𝘶𝘳𝘤𝘦 𝘺𝘰𝘶𝘳 𝘱𝘳𝘰𝘥𝘶𝘤𝘵 𝘱𝘩𝘰𝘵𝘰𝘨𝘳𝘢𝘱𝘩𝘴 𝘶𝘯𝘭𝘦𝘴𝘴 𝘺𝘰𝘶’𝘳𝘦 𝘢 𝘱𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭 𝘱𝘩𝘰𝘵𝘰𝘨𝘳𝘢𝘱𝘩𝘦𝘳 𝘢𝘯𝘥/𝘰𝘳 𝘩𝘢𝘷𝘦 𝘢𝘤𝘤𝘦𝘴𝘴 𝘵𝘰 𝘩𝘪𝘨𝘩-𝘲𝘶𝘢𝘭𝘪𝘵𝘺 𝘤𝘢𝘮𝘦𝘳𝘢 𝘦𝘲𝘶𝘪𝘱𝘮𝘦𝘯𝘵.

When considering a product to sell on Amazon, take product photography carefully and remember to factor in the pricing. Whether you shoot your own images or hire a professional, these pointers will help you obtain the photos you and Amazon want.

𝐅𝐎𝐂𝐔𝐒 𝐎𝐍 𝐘𝐎𝐔𝐑 𝐌𝐀𝐈𝐍 𝐈𝐌𝐀𝐆𝐄

As previously said, the main product picture must adhere to specific guidelines. Remember, shoppers will see this photo first while browsing through Amazon search results, so make it count.

Make your image bright, clear, and strong to attract people to click through to your listing.

Examine your competitors’ major photos and try to improve on their flaws.

Make sure your product occupies at least 85% of the photograph.

𝐔𝐒𝐄 𝐀𝐋𝐋 𝐎𝐅 𝐓𝐇𝐄 𝐈𝐌𝐀𝐆𝐄 𝐒𝐏𝐀𝐂𝐄 𝐀𝐕𝐀𝐈𝐋𝐀𝐁𝐋𝐄

Utilize all of Amazon’s picture storage options. Upload a total of seven photographs, ensuring that they are unique. Provide as much information about the photographs as possible to potential purchasers. Showcase your product from various perspectives.

Make use of models to assist customers in seeing themselves using or wearing the product.

Demonstrate your product in action in a suitable indoor or outdoor location.

𝐓𝐀𝐊𝐄 𝐋𝐈𝐅𝐄𝐒𝐓𝐘𝐋𝐄 𝐈𝐌𝐀𝐆𝐄𝐒

Demonstrate what it’s like to use your product and why it’s relevant to their needs. Do you have a specific target market in mind or an ideal customer? Incorporate that sort of individual into your photographs.

Snapping oneself, friends or relatives using the product is an easy method to acquire lifestyle photographs. Without a professional camera, you may still produce useful action pictures or lifestyle photos.

A superb example of a low-budget. Although it appears to have been taken from a phone, it clearly depicts the product’s intended use. You can photoshop someone utilizing your product if you can’t snap your own lifestyle shots. If you’re not sure about your Photoshop abilities, hiring someone to do it for you is strongly suggested.

𝐀𝐃𝐃 𝐓𝐄𝐗𝐓 𝐓𝐎 𝐘𝐎𝐔𝐑 𝐈𝐌𝐀𝐆𝐄𝐒

By including relevant product information in your images, you may draw attention to it. On Amazon, using consistent styles and colors gives your brand a distinct appearance and feel.

Make a list of your product’s most essential features and advantages.

Include measurements, size, and other important details.

Make a list of the materials that went into making your product.

Create graphs that explain why someone should choose your product over a competitor’s.

𝐆𝐄𝐓 𝐀 𝐂𝐋𝐎𝐒𝐄 𝐋𝐎𝐎𝐊 𝐀𝐓 𝐏𝐑𝐎𝐃𝐔𝐂𝐓 𝐅𝐄𝐀𝐓𝐔𝐑𝐄𝐒

Although your buyers won’t be able to touch or see your product in person, it’s essential to show them every viewpoint possible. Zooming in on different aspects or sections of your product can help you achieve this.

𝐁𝐄𝐅𝐎𝐑𝐄 𝐀𝐍𝐃 𝐀𝐅𝐓𝐄𝐑 𝐏𝐇𝐎𝐓𝐎𝐒

Is your product designed to help clients with a specific issue? Include a before-and-after comparison image to demonstrate to buyers how it may help them.

A dramatic side-by-side comparison demonstrates how the product may improve posture and may even alert the consumer to an issue they didn’t realize they had.

𝐈𝐍𝐅𝐎𝐑𝐌 𝐓𝐇𝐑𝐎𝐔𝐆𝐇 𝐈𝐍𝐒𝐓𝐑𝐔𝐂𝐓𝐈𝐎𝐍𝐀𝐋 𝐏𝐇𝐎𝐓𝐎𝐒

Is there any assembly or installation required for your product? In your photos, show how that process works. Instead of giving up and returning your product, the consumer will be able to confidently put it together.

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