Before you start listing product on Amazon, these are the tips you want to think of to not experience product listing errors and ensure that your listing is well optimized for it’s best searchability on Amazon platform.
Product Title Tips:
- Title Length Max 200 Character (120 – 150 Characters are recommended)
- Capitalize the first letter of each word
- Conjunctions (and, or, for) and articles (the, a, an) should not be capitalized
- Don’t use ALL CAPS
- Use numerals (2 instead of two)
- Spell out measurements (6 inches not 6″)
- Don’t use symbols, such as ~ ! * $ ? # © á etc.
Bullet Point Tips:
- Amazon allows us to add 5 bullet points in product listing with limit of 500 characters each to describe features, functionalities or benefits of your product.
- Amazon is no longer be supporting HTML formatting on product listing bullet points.
Recommended Content of Listing Bullet Points:
- Bullet Point #1: Content (For example, material)
- Bullet Point #2: Features, Functionalities or Benefits
- Bullet Point #3: Features, Functionalities or Benefits
- Bullet Point #4: Features, Functionalities or Benefits
- Bullet Point #5: Conditions or Warranty
Listing Description Tips:
- Amazon allows us to write the detailed description about the product, in which you can utilize space of 2000 characters by adding all the information related to your product and it’s highly recommended to utilize High Search Volume Keywords to get it’s best indexing, visibility and ranking of the listing.
- Amazon is no longer be supporting HTML formatting on product listing descriptions.
Backend Search Terms Tips:
- Amazon Backend Keywords are the hidden search terms that can be added to a product listing for better indexing, visibility and ranking of the listing.
- The Backend Search Fields on the Seller Central Account play a crucial role in Amazon Search Engine Optimization but these keywords are not visible to the end customer visiting the product listing page.
- The total length of the Backend Search Terms is limited to 250 symbols.
Recommendations and tips for Listing Images:
- Recommended Product Listing Images on Amazon platform are 1600×1600 pixels
- 1st (Main) Image: This image suppose to have plain white background
- 2nd Image: This image might show Packaging or/and Product Branding
- 3rd Image: At third image you might consider adding Lifestyle Image or image of your product in action
- 4th Image: This image might be describing product features, functionalities, product specifications or info-graphics
- Product Video: If your brand is Brand Registered on Amazon, you might add Amazon Listing Video as well
A+ Content Manager:
- Amazon offers enhancing Product description by adding Brand Logo and Images into it which we call A+ Content Manager.
- For A+ Content Manager, you must have Brand Registry on Amazon.
Regarding Amazon Seller Performance, you can always participate in our Amazon Seller Performance – Friendly Advice – Worldwide group, where you will be very welcome.
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