Amazon listing optimization is the process of upgrading product pages to improve their search visibility, click-through rate (CTR), and conversion rate (CR) to generate more organic sales. This process includes keyword discovery, optimizing listing text, image content, and increasing the number of reviews. The key approaches for product optimization are:
Search terms: keyword research and on-page activities
Content: product information, texts, and images
Reviews and Questions & Answers
Amazon Ranking Optimization: Optimize Keywords (SEO):
The product listing must contain the searched keywords. Without it, the customer will not see your product. The first rule in keyword optimization is to include all the relevant keywords on your product page. Plot enough time to conduct in-depth keyword research to find these relevant keywords. Make good use of tools.
Once you’ve finished your keyword research, you need to add the keywords to your product in strategic places. Consider the following points:
- Product Title: Place your top 5 keywords in the product title. According to the new ranking algorithm, this is no longer required. You can now pay more attention to crafting a descriptive, yet readable title.
- Backend keywords: Add up to 249 bytes of other important keywords in the “search terms” (also known as “generic keywords”.) Caution: Amazon will not file these keywords If you use more than 249 bytes. For detailed information on the backend, keywords wait for my next post.
- Bullet Points and Product Description: You can place more keywords here, but only if it doesn’t disrupt the informative clarity of the product texts.
- Other Keyword Types: Some products allow the definition of additional keyword types, such as Target Audience (e.g., men/women). Amazon filters them in the search, so make sure to add them.
- More Details: Assign additional product information, such as material type, to your product. Fill in this information as thoroughly as possible because customers can access it via the filter navigation and specific product finders.
Amazon Listing Optimization: Optimize the Content:
Content optimization can increase the click-through rate (CTR) in the search result and the conversion rate (CR) on the product page. Both, in turn, contribute to an increase in sales and thus a higher ranking.
Consider these three important points to improve your content:
Product Information
Product Texts
Images
➡️ If you are an Amazon Seller who needs help with any Amazon-related issues such as suspensions, listing blocks or is looking for professional assistance, please don’t hesitate to subscribe to my new OnlyFans page at: www.onlyfans.com/kikaangelic
Leave a Reply
You must be logged in to post a comment.