Amazon Product Listing optimization

A catchy, well written, and SEO optimized Product listing is an essential tool used to improve conversion rate and help Amazon’s A9 algorithm rank our product against most relevant and targeted keywords. Without an optimized listing that has keywords embedded in the title, bullet points and description, it will be difficult to rank the product on its target keywords.

Second point: It is most important for getting external traffic, as mostly we pay money to get someone to our listing. And if a buyer clicks on our product and don’t buy, then definitely it’s a big loss of money. The customer may even pass on to buy from our competitors, which is also another problem. Amazon product page should be set up to attract new customers, and convert shoppers into sales.

𝗠𝗮𝗷𝗼𝗿 𝗦𝘁𝗲𝗽𝘀 𝗳𝗼𝗿 𝗟𝗶𝘀𝘁𝗶𝗻𝗴 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗮𝗿𝗲:

𝟭. 𝗞𝗲𝘆𝘄𝗼𝗿𝗱 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻
𝟮. 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝗬𝗼𝘂𝗿 𝗟𝗶𝘀𝘁𝗶𝗻𝗴 𝗰𝗼𝗽𝘆
𝟯. 𝗜𝗺𝗮𝗴𝗲𝘀 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻

Before spending anything on paid ads, analyze these three areas and make sure they are fully optimized.

1. 𝗞𝗲𝘆𝘄𝗼𝗿𝗱 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆:

• Run a Cerebro search for your ASIN (if you’re optimizing an existing listing) or your (perceived) top competitor’s ASIN.
• Filter Organic Rank 1-40, then Sort by Search Volume to only get high search volume, relevant keywords for the product on top.
• Click on the link (highlighted by the arrow) to open a keyword search on Amazon and identify if products similar to your own appear in the top 10. Select keywords that have high organic and sponsored ranks.
• The keyword with the highest relevancy and highest Search Volume will be your main keyword.

𝗪𝗵𝗲𝗻 𝘆𝗼𝘂 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝘆𝗼𝘂𝗿 𝗹𝗶𝘀𝘁𝗶𝗻𝗴, 𝗹𝗼𝗼𝗸 𝗳𝗼𝗿 𝘁𝗵𝗲𝘀𝗲 𝗰𝗼𝗺𝗺𝗼𝗻 𝗺𝗶𝘀𝘁𝗮𝗸𝗲𝘀:

Keywords with high volume but low relevance:

• it’s easy to look at a high-volume keyword and start drooling over the sales you might get. But you need to ensure it’s actually a relevant buying keyword for your product. Ranking for a keyword doesn’t matter if you don’t get any sales out of it. Only target keywords that could realistically lead to a sale for your product.
• Over-competitive keywords:
  The problem with high-volume keywords is that everyone is trying to rank for them. Sometimes, the keywords you want to go after are dominated by entrenched competitors (big brands, products with a ton of reviews). In this case, look for keyword variations (“blender” vs “food processor”, for example) that may have less search volume, but lower competition, and consider prioritizing this keyword.
• Missing long-tail keywords:
  Long-tail keywords are search terms containing several words something like “leather jackets for women”. These keywords often have low search volume but are hyper-relevant and high-intent. Meaning, someone searching for this is ready to make a purchase today. Many sellers don’t consider long-tail keywords, because of the low search volume. But these are often the best keywords for driving sales. Even better, because your competitors may be ignoring them, this is where the most opportunities are for your audit.

𝟮. 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝗬𝗼𝘂𝗿 𝗟𝗶𝘀𝘁𝗶𝗻𝗴 𝗖𝗼𝗽𝘆:

Optimize your product listing copy to convince people to buy. Make sure your title, bullets, and product description are readable and easy to skim, and focus on the benefits of your product, not just features. An important part of Amazon listing optimization is combining keyword coverage with copy optimized to convert. Ideally, your product listing should be readable, scannable (no big walls of text), and convincing. Someone who lands on your product page hasn’t yet made up their mind on whether to buy your product or not. Your job is to convince them.

✓ 𝒀𝒐𝒖𝒓 𝒑𝒓𝒐𝒅𝒖𝒄𝒕 𝒕𝒊𝒕𝒍𝒆 𝒎𝒖𝒔𝒕 𝒆𝒙𝒑𝒍𝒂𝒊𝒏 𝒘𝒉𝒂𝒕 𝒚𝒐𝒖𝒓 𝒑𝒓𝒐𝒅𝒖𝒄𝒕 𝒊𝒔 𝒂𝒏𝒅 𝒊𝒕 𝒔𝒉𝒐𝒖𝒍𝒅 𝒊𝒏𝒄𝒍𝒖𝒅𝒆 𝒕𝒉𝒆 𝒎𝒂𝒊𝒏 𝒌𝒆𝒚𝒘𝒐𝒓𝒅𝒔 𝒚𝒐𝒖 𝒘𝒂𝒏𝒕 𝒕𝒐 𝒓𝒂𝒏𝒌 𝒇𝒐𝒓 𝒄𝒐𝒔 𝒕𝒊𝒕𝒍𝒆 𝒄𝒂𝒓𝒓𝒊𝒆𝒔 𝒕𝒉𝒆 𝒎𝒐𝒔𝒕 𝒘𝒆𝒊𝒈𝒉𝒕 𝒊𝒏 𝑨𝒎𝒂𝒛𝒐𝒏 𝑺𝑬𝑶.
✓ 𝑨𝒎𝒂𝒛𝒐𝒏 𝒂𝒍𝒍𝒐𝒘𝒔 𝒖𝒑𝒕𝒐 𝒇𝒊𝒗𝒆 𝒃𝒖𝒍𝒍𝒆𝒕 𝒑𝒐𝒊𝒏𝒕𝒔 𝒊𝒏 𝒕𝒉𝒆 𝒍𝒊𝒔𝒕𝒊𝒏𝒈. 𝑬𝒙𝒑𝒍𝒂𝒊𝒏 𝒂𝒍𝒍 𝒕𝒉𝒆 𝒎𝒂𝒊𝒏 𝒇𝒆𝒂𝒕𝒖𝒓𝒆𝒔 𝒘𝒉𝒚 𝒄𝒖𝒔𝒕𝒐𝒎𝒆𝒓 𝒔𝒉𝒐𝒖𝒍𝒅 𝒃𝒖𝒚 𝒚𝒐𝒖𝒓 𝒑𝒓𝒐𝒅𝒖𝒄𝒕. 𝑬𝒗𝒆𝒓𝒚 𝒑𝒓𝒐𝒅𝒖𝒄𝒕 𝒊𝒔 𝒅𝒊𝒇𝒇𝒆𝒓𝒆𝒏𝒕 𝒔𝒐 𝒅𝒐𝒆𝒔 𝒃𝒖𝒍𝒍𝒆𝒕 𝒑𝒐𝒊𝒏𝒕𝒔.
✓ 𝑬𝒙𝒑𝒍𝒂𝒊𝒏 𝒕𝒉𝒆 𝒅𝒊𝒓𝒆𝒄𝒕𝒊𝒐𝒏𝒔, 𝒔𝒑𝒆𝒄𝒊𝒂𝒍 𝒊𝒏𝒔𝒕𝒓𝒖𝒄𝒕𝒊𝒐𝒏𝒔 𝒂𝒏𝒅 𝒘𝒉𝒂𝒕 𝒊𝒏𝒄𝒍𝒖𝒅𝒆𝒅 𝒊𝒏 𝒕𝒉𝒆 𝒑𝒂𝒄𝒌𝒂𝒈𝒆 𝒊𝒏 𝒅𝒆𝒔𝒄𝒓𝒊𝒑𝒕𝒊𝒐𝒏. 𝑼𝒔𝒆 𝑯𝑻𝑴𝑳 𝒇𝒐𝒓𝒎𝒂𝒕 𝒕𝒐 𝒎𝒂𝒌𝒆 𝒅𝒆𝒔𝒄𝒓𝒊𝒑𝒕𝒊𝒐𝒏 𝒆𝒚𝒆-𝒄𝒂𝒕𝒄𝒉𝒊𝒏𝒈.

𝟯. 𝗜𝗺𝗮𝗴𝗲 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻:

• 7 images must be used in our listing.
• First image is the main image of our product.
• 2nd, 3rd and 4th images must be lifestyle images.
• 5th and 6th images must be infographic images (related to features of the product).
• 7th image must show size and dimensions of the product.
• Listings that are missing a main image will not appear in search or browse until you fix the listing.
• Choose images that are clear, information-rich and attractive.

𝙄𝙢𝙖𝙜𝙚𝙨 𝙢𝙪𝙨𝙩 𝙢𝙚𝙚𝙩 𝙩𝙝𝙚 𝙛𝙤𝙡𝙡𝙤𝙬𝙞𝙣𝙜 𝙧𝙚𝙦𝙪𝙞𝙧𝙚𝙢𝙚𝙣𝙩𝙨:

• Products must fill at least 85% of the image.
• Image must show only the product that is for sale, with few or no props and with no logos, watermarks or inset images.
• Images may only contain text that is a part of the product.
• Main images must have a pure white background, must be a photo (not a drawing) and must not contain excluded accessories.
• Images must be at least 1000 pixels on the longest side and at least 500 pixels on the shortest side to be zoom-able.
• Images must not exceed 10000 pixels on the longest side. JPEG is the preferred image format, but you also may use TIFF and GIF files.

𝑰𝒎𝒂𝒈𝒆𝒔 𝒂𝒓𝒆 𝒑𝒂𝒓𝒕𝒊𝒄𝒖𝒍𝒂𝒓𝒍𝒚 𝒊𝒎𝒑𝒐𝒓𝒕𝒂𝒏𝒕 𝒐𝒏 𝒎𝒐𝒃𝒊𝒍𝒆 𝒃𝒆𝒄𝒂𝒖𝒔𝒆 𝒕𝒉𝒆𝒚 𝒕𝒂𝒌𝒆 𝒖𝒑 𝒕𝒉𝒆 𝒃𝒖𝒍𝒌 𝒐𝒇 𝒕𝒉𝒆 𝒔𝒄𝒓𝒆𝒆𝒏.
𝑴𝒐𝒃𝒊𝒍𝒆 𝒄𝒖𝒔𝒕𝒐𝒎𝒆𝒓𝒔 𝒔𝒆𝒆 𝒋𝒖𝒔𝒕 𝒕𝒉𝒆 𝒕𝒊𝒕𝒍𝒆 𝒂𝒏𝒅 𝒊𝒎𝒂𝒈𝒆𝒔 𝒘𝒉𝒆𝒏 𝒕𝒉𝒆𝒚 𝒄𝒍𝒊𝒄𝒌 𝒕𝒐 𝒚𝒐𝒖𝒓 𝒑𝒓𝒐𝒅𝒖𝒄𝒕 𝒍𝒊𝒔𝒕𝒊𝒏𝒈. 𝑴𝒐𝒔𝒕 𝒎𝒐𝒃𝒊𝒍𝒆 𝒔𝒉𝒐𝒑𝒑𝒆𝒓𝒔 𝒘𝒊𝒍𝒍 𝒔𝒘𝒊𝒑𝒆 𝒕𝒉𝒓𝒐𝒖𝒈𝒉 𝒕𝒉𝒆 𝒊𝒎𝒂𝒈𝒆𝒔 𝒃𝒆𝒇𝒐𝒓𝒆 𝒔𝒄𝒓𝒐𝒍𝒍𝒊𝒏𝒈 𝒅𝒐𝒘𝒏. 𝑺𝒐 𝒊𝒇 𝒚𝒐𝒖𝒓 𝒊𝒎𝒂𝒈𝒆𝒔 𝒂𝒓𝒆 𝒏𝒐𝒕 𝒈𝒐𝒐𝒅, 𝒎𝒐𝒔𝒕 𝒑𝒆𝒐𝒑𝒍𝒆 𝒘𝒊𝒍𝒍 𝒉𝒊𝒕 𝒕𝒉𝒆 𝒃𝒂𝒄𝒌 𝒃𝒖𝒕𝒕𝒐𝒏. 𝑭𝒊𝒏𝒂𝒍𝒍𝒚, 𝒎𝒂𝒌𝒆 𝒔𝒖𝒓𝒆 𝒚𝒐𝒖𝒓 𝒊𝒎𝒂𝒈𝒆𝒔 𝒈𝒊𝒗𝒆 𝒂𝒔 𝒎𝒖𝒄𝒉 𝒅𝒆𝒕𝒂𝒊𝒍 𝒕𝒐 𝒚𝒐𝒖𝒓 𝒑𝒓𝒐𝒅𝒖𝒄𝒕 𝒂𝒔 𝒑𝒐𝒔𝒔𝒊𝒃𝒍𝒆. 𝑴𝒂𝒌𝒆 𝒊𝒕 𝒔𝒐 𝒕𝒉𝒆𝒓𝒆 𝒂𝒓𝒆 𝒏𝒐 𝒔𝒖𝒓𝒑𝒓𝒊𝒔𝒆𝒔 𝒘𝒉𝒆𝒏 𝒕𝒉𝒆 𝒄𝒖𝒔𝒕𝒐𝒎𝒆𝒓 𝒈𝒆𝒕𝒔 𝒕𝒉𝒆 𝒑𝒓𝒐𝒅𝒖𝒄𝒕.