Amazon is now blocking listings subject to ODR defects!

As you known, over the past year Amazon made numerous changes to their platform interface or policies in apparent effort to keep as many third party sellers on the marketplace as possible, after realizing that the suspensions are too strict and need to be softened.

These days, in most cases your Seller Account won’t be deactivated and you won’t even be asked for a Plan of Action in case of a failure to comply with metrics or policies – you will simply need to pass a short quiz or tick a few boxes acknowledging that you are aware of the issue.

One of the recent changes that started being enforced in 2023 include listing blocks following the affected sellers’s ODR exceeding the performance metrics targets.

Let’s say your Order Defect Rate passes the allowed 1%. Instead of account deactivation or you being asked for a Plan of Action, your listings which attracted non-receipt or not as described complaints and defects start getting blocked.

These blocks are only ”soft blocks” and you will be able to have your listings reactivated by simply updating their price.

Here you can review a screenshot of an e-mail from Amazon regarding the matter, sent to an affected seller:

Here you can read a copy of the full wording:

Action Required: Listing Removed from Amazon Hello, We removed one of your listings because of recent A-to-z Guarantee claims and/or negative seller feedback causing a spike in your Order Defect Rate (ODR). Why is this happening? Recently we granted customers’ A-to-z Guarantee claims on the same listing and/or you received negative feedback ratings of one or two stars from customers on the same listings. These defects negatively impact the customers’ shopping experience in our store. How can I identify which listings were removed? These ASINs can be found as “Inactive (Blocked)” under Inactive Listings on the Manage Your Inventory page in Seller Central here: https://sellercentral.amazon.com/help/hub/reference/G41. How do I reactivate my listings? You can reactivate your listings for these ASINs by updating the inventory price of each ASIN from the Manage Your Inventory page in Seller Central: https://sellercentral.amazon.com/help/hub/reference/G41. How can I prevent my listings being removed in the future? You can prevent your listings being removed by maintaining a healthy Order Defect Rate. Visit “Order Defect Rate (ODR) overview” on Seller University to learn more: https://sellercentral.amazon.com/learn/courses?ref_=selleru_athena&courseId=b1a08bc8-bca0-47a1-8ce0-8e5615ab2f98&moduleId=09560da8-a87f-488c-8e40-d510f4dddfdf&modLanguage=English&contentType=VIDEO&category=TUTORIAL&videoPlayer=youtube The most common reason for customers raising an A-to-z Guarantee claim, is for items not received within the estimated date for delivery. You can prevent this from happening by ensuring that you ship your orders on time, use valid tracking for all orders and ensure the customer’s address is reflected correctly on the shipping label. For more information on the Late Shipment Rate, please watch the video and review the content on this help page: https://sellercentral.amazon.com/help/hub/reference/G200285190 You can find more tips on how to maintain a healthy Late Shipment Rate, by watching the “What is Late Shipment Rate?” video: https://sellercentral.amazon.com/learn/courses?ref_=selleru_athena&courseId=b1a08bc8-bca0-47a1-8ce0-8e5615ab2f98&moduleId=2a03a8b2-2dfe-4295-9d38-3a20f6d10581 For more information on the Valid Tracking Rate, and to identify the carriers that are Amazon-integrated with the stores in which you sell, please visit: https://sellercentral.amazon.com/help/hub/reference/G201817070 To learn more tips on maintaining a healthy Valid Tracking Rate, watch the “Amazon Best Practices for Merchant Fulfilled Order Processing” video: https://www.youtube.com/watch?v=fBO_vB-C5C4 How else can I prevent A-to-z Guarantee claims? You can review your orders to determine the cause of the issues contributing to your ODR. To learn more about the A-to-z Guarantee, assistance in navigating your seller account to track filed claims, or how to avoid claims in the future go to Amazon’s A-to-z Guarantee Claims help page: https://sellercentral.amazon.com/help/hub/reference/external/GQ6762Y9AB2FYDY8 What about Seller Reviews? For more information about our customer product review policies, you can watch this webinar on Seller University: https://sellercentral.amazon.com/learn/webinar?ref_=su_refined_search&moduleId=333f07c8-a0d7-4f82-b7c3-a0cf3e5bc845&modLanguage=English&videoPlayer=youtube We’re here to help If you have questions about this policy or your account, or believe that this message was sent in error, please contact us: https://sellercentral.amazon.com/cu/contact-us To view your account performance, select “Account Health” on the home screen of the “Amazon Seller” app on your iOS or Android device, or go to the “Account Health” page in Seller Central: https://sellercentral.amazon.com/performance/dashboard?ref=ah_em_op The “Account Health” page shows how well your account is performing against the performance metrics and policies required to sell on Amazon. — Download the iOS app: https://apps.apple.com/us/app/amazon-seller/id794141485 — Download the Android app: https://play.google.com/store/apps/details?id=com.amazon.sellermobile.android&hl=en_US Sincerely, Seller Performance Team Amazon.com

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Additionally, here you can watch my YouTube video, where I am presenting you several secret tips about appealing Amazon Seller Account suspensions (don’t be confused by the opening of the video, where I am enjoying a vacation – it’s a part of the story):

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Regarding Amazon Seller Performance, you can always participate in our Amazon Seller Performance – Friendly Advice – Worldwide group, where you will be very welcome.