[whohit]Amazon enrolls new BETA “Account Health Rating” target[/whohit]If you noticed a new target on your Account Health dashboard, it means that you are one of the few sellers, whom Amazon selected for trying out their latest “Account Health Rating”, which is still a BETA feature.
Rather than collecting defects, it gives you insight into the current status of your account in Amazon’s eyes, in regards to various policy violations received over the period of past 180 days, such as Intellectual Property Rights Infringement Complaints.
Since the target for policy violations has always been 0, most sellers will find their accounts in the infamous orange “At Risk” status.
While the widget is really worrying, at least it reflects the real probability for your Seller Account potentially getting deactivated.
Here is a screenshot of the feature, provided by one of our members:
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