It appears like the Amazon Canada Prime Day 2021 will be soon, because the company already e-mailed its third party sellers with what they surprisingly described as “confidential information”.
The announcement appears quite unusual, because half of its text is talking about the history of Amazon Prime Day, making it sound as if this was addressed to Amazon employees rather than sellers.
Here you can view a screenshot of the e-mail notice from Amazon Canada:
Here is a copy of the wording:
| Dear Selling Partner, We are excited to share the 2021 Amazon Canada Prime Day Education Deck. The information we’re sharing with you is confidential, covered by our confidentiality agreements. What do we need from you? Great deals to delight our customers! Deal Tenets: LIGHTNING DEAL: Lightning Deals run for several hours on the event page. These are limited quantity deals that allow you to set a maximum quantity of units. Submitted by Seller in Seller Central, submissions close April 16th Eligibility CriteriaThe best brands with a proven track record of selling well Minimum 20% discount off the lowest price in last 30 days or lowest price year to date ASIN Star rating >=3.5 or no reviews Same ASIN can’t run as LD or BD within 7 days COUPONS: A Prime Member Coupon is a digital discount offered on a single product or a set of products with automatic merchandising within the Coupons page, shopping results, product detail pages, and other locations, offered exclusively to Amazon Prime members on Prime Day Lead-up and Prime Day. Submitted by Seller in Seller Central, submissions close May 28th Eligibility Criteria Customer Segment targeting must be set to Amazon Prime ASINs must be Prime Star rating >=3 or no reviews Minimum 20% discount PRIME EXCLUSIVE DISCOUNTS: A Prime Exclusive Discount is a price discount that is widely used across all nationally Prime shipping eligible FBA products and is exclusive to Prime members. Displays strike-through pricing. On Prime Day, Prime Exclusive Discounts will display Prime Day Deals badge. Submitted by Seller in Seller Central, submissions open March 29th Eligibility Criteria ASINs must be Prime Minimum 20% discount and 5% off lowest price in the past 30 days At least 4-star seller rating when seller rating is available Star rating >=3 or no reviews History of Prime Day Prime Day was created in 2015 as a way to celebrate Amazon’s 20th Birthday. Our goal was simply volume of deals – to have more deals than Black Friday. In fact, we actually had more sales than Black Friday in year one. In 2016, we had a tremendous amount of support from vendors and sellers to get more inventory, more and better deals and we spent a great deal of time and innovation in the deal shopping experience, launching things like Watch A Deal on the Amazon App. We had more than 100,000 deals across our entire selection. Prime members responded around the world – making the second annual Prime Day was the biggest day ever for Amazon at that time. Customer orders surpassed Prime Day 2015 by more than 60% worldwide and more than 50% in the U.S. In 2017, Prime Day expanded to 13 countries and featured hundreds of thousands of deals worldwide exclusively for Prime members. We made enhancements such as personalization, discovery and deal watching. We also decided that 24 hours just wasn’t enough in a day – so we gave Prime members 30 hours to shop on Prime Day. Tens of millions of Prime members made a purchase on Prime Day 2017, more than 50 percent higher than the prior year. In 2018, we extended Prime Day to a day and a half (36 hours) for Prime members to shop more than one million deals worldwide offered exclusively to Prime members. And again, Prime Day 2018 became the biggest global shopping event in Amazon history at the time. In 2019, Prime Day started at midnight PT on Monday, July 15 and – for the first time ever – ran for 48 hours. There were 18 participating countries including the United Arab Emirates participating for the first time. In 2020, Turkey and Brazil participated in Prime Day for the first time – marking 20 total countries hosting the event. We look forward to a great Prime Day with you! Thank you, CA Prime Day Team |
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