While previously, Amazon Brand Registry offered any enrolled sellers a 50% discount on Transparency Codes, the promotion is now being extended to give away Transparency Codes for free.
As you know, Amazon Transparency codes are special marks, which are placed on packaging of products sold through the Amazon platform and any units missing them will be deemed “counterfeit” by the company.
Amazon is currently heavily encouraging brand owners and manufacturers to enroll.
Here is a screenshot of the latest notice containing this offer dated 20.July 2021:
Here is a copy of the notice in English:
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