Amazon Brand Registry is offering Free Transparency codes

While previously, Amazon Brand Registry offered any enrolled sellers a 50% discount on Transparency Codes, the promotion is now being extended to give away Transparency Codes for free.

As you know, Amazon Transparency codes are special marks, which are placed on packaging of products sold through the Amazon platform and any units missing them will be deemed “counterfeit” by the company.

Amazon is currently heavily encouraging brand owners and manufacturers to enroll.

Here is a screenshot of the latest notice containing this offer dated 20.July 2021:

Here is a copy of the notice in English:



Thinking about launching new products for peak season? Many brands loved and took advantage of our limited-time 50% off Transparency codes promotion. On popular demand, we are extending the promotion to help brands protect their products and customers ahead of the peak season. To make it even better, if you enroll new products you will be launching, you get free Transparency codes!*

 Contact us to get started >

If you protect your existing or new products with Transparency between June 15, 2021 and October 15, 2021, you may be eligible to take advantage of our limited-time offer: free codes for new products and 50% off for existing products*. Contact us today to get started.

*This limited-time offer is available for products that reach a protected state between June 15, 2021 and October 15, 2021. Free Transparency codes for newly launched products and 50% off Transparency codes for any other product. Offer can apply to multiple ASINs and is limited to codes generated within 120 days of the ASIN reaching protected status to a maximum of 20,000 codes for each eligible ASIN. Offer does not include printing or other costs and cannot be combined with any other offer.

**Results may vary

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