As you know, the INFORM Consumers Act took effect in the US on June 27, 2023. This law places obligations on online marketplaces such as Amazon to collect, verify, and disclose certain information about some third party sellers. In preparation for the new law, Amazon started contacting some sellers to complete additional verification steps, although the majority of Amazon Sellers were not impacted by this change in any way and not asked to go through additional verification.
Under the Act, high-volume sellers are defined as sellers who sell goods to US buyers and have sold 200 or more new items totaling more than $5,000 during a 12-consecutive-month period over the last 24 months on Amazon. This criteria applies to both US and non-US sellers.
Those, who were asked to undergo verification had banners appear in the Seller Central requesting immediate attention and compliance.
After significant difficulties were reported by numerous sellers struggling to comply with the INFORM Act Verification, Amazon extended the period for compliance until 7.July 2023. Failure to comply may result in the temporary hold of disbursements for your Amazon selling account, starting from that date.
If you are still struggling to have your information and documents verified, you should request a callback from the Account Health Team, after entering “INFORM Act” into the request form. This will connect you to an associate specifically trained to assist with INFORM Act verification issues.
Currently, Amazon is providing callback services with Account Health Team representatives 24/7 – including weekends and holidays, outside of their ordinary working hours.
Once your information has been fully verified, you will notice that the “Account deactivation warning” banner associated with the INFORM Consumers Act will be removed from your Account Health page.
Here you can review a recent announcement from Amazon:
| If you have outstanding verification requirements to comply with INFORM, provide now On June 27, 2023, the US INFORM Consumers Act takes effect. Over the past few months, we’ve been reaching out to selling partners who are covered by the law to request business information and complete additional verification checks to ensure compliance with the law. To see if you have any outstanding requests for verification, check your Account Health dashboard. If any information is required, follow the instructions provided. You’ll also receive an email notification if you’re still required to take any action. If you do not provide the required information within 10 days of this notification, disbursements for your Amazon selling account will be put on hold starting July 7. If you’ve already provided the information required to complete these verification checks, thank you. Once your information has been fully verified, the “Account deactivation warning” banner related to INFORM will be removed from your Account Health page. We may need to reverify your information if you make changes to it after it has been verified. We’ll inform you if we require additional information. We are also obligated by law to ask you to confirm that your Selling on Amazon account information is up to date at least once a year. We’ve made many improvements to our verification processes based on your feedback. We appreciate your efforts in providing this information to us. We’re here to help. You can refer to these FAQs or the About the INFORM Consumers Act help page for additional information on INFORM and how to provide identity, bank, phone and address, or tax information. If you have questions or need more assistance, our Forums moderators, Account Health associates, and Selling Partner Support teams are ready to help. |
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