What are Keywords on Amazon?

Keywords are the words and phrases that describe your product. Depending on the keyword match type used, one keyword can cover multiple customer search terms.

Difference between Search Terms & Keyword:

Search terms: These are what customer type for searching a product.
Keywords: These are words that you use in your listing content or for advertisement purpose.

Types of keyword:

There are 2 type of keywords:

• Short tail Keywords (containing one or two words)
• Long Tail Keywords (containing three or more words)

Hunting Main Keywords:

This method simply go to chose the competitor ASIN go Helium 10 to reverse ASIN (cerebro ) when to paste the ASIN
When the top keyword to show the 50 to 60% products are same this is a Main keyword.

How do keywords work?

Part of the SEO(search engine optimization) process is using keywords and phrases that describe what your content is about. Then google uses that information to determine which content is relevant to a particular search query, and how the page should rank in searches for a particular term. That’s what gives a web page its search ranking.

Long tail keywords have mostly high search volume. So it’s difficult for a new seller to rank their product according to long tail keyword.
That’s why we prefer short keywords because we will rank short keywords easily.

Some Important TIP for Keyword search to rank your product with low budget:

1. Go to the amazon site and type your preferred product name.
2. Copy the ASIN of that particular product and paste it in JS keyword scout.
3. The JS Keyword scout will pull out all the keywords against that ASIN which there are searches relevant to that particular product.
4. Then download the CSV file from JS file and it will convert all the data into excel file.
5. Now short list a few most relevant keywords that have comparatively high searches but low giveaways or competition other than the most searched keyword as it will require a lot of budget if we target the heavy keyword.
6. Now select a keyword that contains the main keyword but it is not competitive like diaper bags if we are looking for bag pack then our main keyword is diaper bags against which there is high competition so we can go for “convertable diaper bags ” from the short listed keywords, as it contains the main keyword but might have lower competition to rank the product.

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