Guide to PPC Campaigns on Amazon

Before starting your Pay Per Click campaign, make sure to firstly examine the budget of your business thoroughly and then make a decision accordingly. It will be necessary to decide the maximum budget you’re willing to spend each day. Now you have to compare this number to the average cost per click (CPC) for your industry, and then use that number to determine a realistic and main goal for your PPC efforts. Your goals can include brand awareness, increase in sales, and more.

The next step will be selecting low competition and specific keywords. As you know, this is the low budget PPC campaign. Therefore, you should have fewer keywords as per your budget. What you need to do is focus on one unique keyword and longer keyword. Make sure to research medium volume, low competition keywords within the industry with a keyword planer tool. Don’t forget that brands with high budgets can easily target whatever keywords they want and thereby bid higher. This enables them to get the top ad placement on Google.

Now you need to set your manual bids strategy. As you know, Google ads offer you the option to set manual bids; this allows you to set firm limits of how much you’re willing to spend. Certainly, this option gives you power to control your spending. The enhanced cost per click (CPC) may be the most effective method for small budget campaigns. Moreover, you can customize and set your bid campaign to campaign. In fact, you can increase the bid limit while keeping it lower on others.

You can also utilize remarketing campaign. It is a process of using previous customers’ list or customers’ online activity to connect with them again. These campaigns have the advantage of being highly profitable, and can even generate more results at a lower cost. It is because your audience is already familiar with your ads, so you can more likely appeal to them and their needs or interests. They’re more likely to click, and more likely to convert.

Don’t forget to optimize your landing page. It is easy to drive clicks to your ads, but it doesn’t mean you shouldn’t optimize landing page. Make sure that the message on your page matches the intention of the keywords you have in your campaign. Certainly, people won’t give you money just after a single click, instead think about what they are looking for as per your intent and place in their buyer’s journey. Here SEO plays significant role in making your page more valuable.

Targeting small ad groups is a very effective and helpful way of driving more clicks and revenue to the site. The aim of running small groups is to target focused campaigns. You can create different types of keywords that are immediately relevant to each other. It ensures that you can create an ad campaign that’s directly relevant to the specific services your audience is looking for.

Certainly, PPC campaigns can yield a good return on investment. You just need to analyze everything properly, so you can get the best out of your campaign. Also, don’t forget to use the above given tips for your low budget PPC campaigns.

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