If you are an Amazon Seller, you must have found Amazon’s automated e-mails titled Help increase your revenue by uploading a List Price in your inbox. Setting a List Price will only take you a few seconds, however you may not be aware of its pros and cons.
Once you upload the List Price, Amazon will save this figure as the product’s RRP. When you try to decrease or increase the product price later, your listing will get automatically deactivated over a Potential high / low pricing error or you will lose the BuyBox.
This is why you should carefully rethink the decision to set the List Price.
On the other hand, List Price can be a good idea when you have an otherwise expensive product, which you intend to sell at a significant discount. It is then shown as a strike-through Recommended Retail Price making the savings visible on the product detail page. Displaying the RRP when you are offering a price that is below it, will help customers understand the value of your offer, which may help to increase conversion.
Here you can view a copy of the wording of Amazon’s marketing e-mail regarding the matter:
| Help increase your revenue by uploading a List Price Dear Seller, We have found out some of your recent product offerings are either missing a Recommended Retail Price (RRP) or the current value may be out of date. You can find the list of products with missing or outdated RRP on this link: What is a Recommended Retail Price? The Recommended Retail Price is set by the manufacturer for the applicable marketplace. It is shown as a strike-through Recommended Retail Price making the savings visible on the product detail page. Displaying the RRP when you are offering a price that is below it, will help customers understand the value of your offer, which may help to increase conversion. Please note that the RRP may not be displayed to customers if we find that it is not compliant with the EU Policy on Reference Prices. If you are a brand owner or have obtained the RRP for the applicable marketplace from the latter, please add or update RRP for the above mentioned products through Seller Central. See below for instructions on how to upload a RRP. How can I upload Recommended Retail Prices? Download file to identify products missing a RRP Log into Seller Central Upload the RRPs directly by editing single products in advanced view:  with an inventory upload file: When uploading a RRP, please use attribute “list_price” for UK/FR and attribute “uvp_list_price” for DE/IT/ES in your flatfileFor questions about updating listing data or about reference prices in general see EU Policy on Reference Prices help pages or contact us through Seller Central. |
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