10 TIPS How to Improve Your Sales During The Coronavirus Crisis!

[whohit]10 TIPS How to Improve Your Sales During The Coronavirus Crisis![/whohit]As the world is struggling with the coronavirus crisis and people’s lives and businesses are affected by strict measures enforced by their governments or marketplaces, many e-commerce sellers are finding themselves in a difficult situation – some failing to make money or grow their sales.

In this article, I would like to present you my 10 tips how to increase your sales.

1. Find high demand products but sell them at reasonable prices

Many people saw a chance to make great profit once the first coronavirus cases were being announced across the western world and decided to stock tens of thousands of units of essential items to resell them later, when they become unavailable elsewhere.

This would be a good idea if the online marketplaces did not react by enforcing strict policies aiming to prevent this type of behavior.

Selling essential, high demand products such as grocery, toilet rolls, face masks or hand sanitizers is a great idea but make sure to price them reasonably. Not only you will attract lots of customers but you will ensure that your account remains active.

2. Focus on items that used to be sold in brick and mortar stores and are now closed

   Now, once all the brick and mortar stores are closed and no one knows when will they reopen, it’s the time for you to build business partnerships and explore new products.

Contact local retailers without an online or Amazon presence to see if they would be interested in cooperating with you and making their inventory available for sale with your help.

3. Watch your competition and adjust accordingly

Many sellers are now for various reasons unable to continue offering their products for sale on Amazon and that’s why you will often find popular listings abandoned with no competing offer in sight.

When there used to be a dozen of sellers selling the same item, you are now often left alone on listings. Take advantage of the situation and ensure to get as many sales as possible by setting a price which works for you. In addition, don’t forget to set Automated Pricing so the price gets adjusted in case that other merchants join the listing later.

4. Ship internationally

If you haven’t thought about offering international postage yet, think about it again. Brick and mortar stores around the world are closed with many popular items being unavailable.

There are millions of potential customers having nowhere to order them from, due to various restrictions imposed on retailers in their own country. Take your chance and offer postage worldwide!

5. Expand to global Amazon marketplaces

Have you only focused on your local Amazon marketplace so far? Why don’t you expand to advertise your products within all available international sites?

UK, Germany, Spain, Italy, France, Netherlands, Usa, Canada, Mexico, Brazil, UAE, Japan, India, Turkey or Singapore are all waiting for you and it’s not that difficult. You will be able to reach millions of new customers and expand your business.

6. Set up stores on different online trading platforms

Don’t limit your business and presence to Amazon. There are lots of other marketplaces where you can offer your products for sale as well and earn some additional profit.

Think about eBay, Walmart, Etsy, Bonanza, Ecrater or Rakuten but you can find some additional platforms in your own country, such as Gumtree in the UK, Aukro in Czechia or Fishpond in Australia.

7. Try different business models

Don’t focus on just one business model. If you are doing retail arbitrage, consider trying to set up a private label. Don’t just resell generic unbranded products but design something yourself. Have a Chinese factory manufacture the product for you, under your own trademarked brand and be the only seller of it without competition. 

The other options include B2B wholesale or dropshipping, which is a good business model as long as you have a trusted and responsible supplier.

8. Invest into creative advertising

Paying for Amazon PPC can be a good way how to attract more customers but have you thought of a different way how to advertise and build a large customer base? Focus on social media.

Set up a Facebook, LinkedIn, Instagram, Twitter or a YouTube channel to promote your products and business. Reach out to your customers on a daily basis, provide quick and friendly customer service and don’t be afraid to try new things, such as having online influencers involved.

9. Help others during the global pandemic

While focusing on increasing your sales is very important, don’t forget that there are lots of unfortunate people that need your help. If you have the option, donate some portion of your inventory or sales to local organizations that provide for people in need.

If you are selling face masks or hand sanitizers, why don’t you offer some to hospitals in your area. You will have a good feeling that you helped and contributed with your part to fight the pandemic and this action may help you as customers will be more likely to support a business that thinks of others.

10. Get involved in the seller community!

Maybe you have never thought of it but actively participating in the seller community can help you boost your sales.

Contribute by posting into our Seller Forums, join our famous Facebook group Amazon Seller Performance – Friendly Advice – Worldwide and learn more about the lives and experiences of other merchants. You can find friends who will offer you some guidance how to improve your own business while your tips may help someone else.