As you know, Average Order Value (AOV) measures the amount of money every customer spends per transaction on your eCommerce store.
One of the most important KPIs for any seller is to increase AOV. It is the most effective strategy to manage client acquisition costs while also reducing payback time and increasing ROI (Return On Investment).
This implies you can increase your revenues or spend more money on product development and marketing.
๐๐ง๐๐ซ๐๐๐ฌ๐ข๐ง๐ ๐๐๐ ๐ข๐ฌ ๐จ๐ง๐ ๐จ๐ ๐ญ๐ก๐ ๐๐๐ฌ๐ญ ๐ฐ๐๐ฒ๐ฌ ๐ญ๐จ ๐๐จ๐จ๐ฌ๐ญ ๐ฒ๐จ๐ฎ๐ซ๐๐๐ญ๐ฎ๐ซ๐ง ๐จ๐ง ๐๐ง๐ฏ๐๐ฌ๐ญ๐ฆ๐๐ง๐ญ (๐๐๐).
๐ฐ ๐ ๐ฐ๐๐ฒ๐ฌ ๐๐ซ๐:
๐- Optimize your listing
๐- Provide your customers with incentives like Promotions or Discounts
๐- Add Visual Elements in images and listing
๐- Present your product as an IDEAL GIFT
๐- Use Cross-selling and upselling tactics
๐- Build a Strong Social Proof for your product listing
๐ฐ ๐๐๐ฅ๐๐ฎ๐ฅ๐๐ญ๐ ๐๐ฏ๐๐ซ๐๐ ๐ ๐๐ซ๐๐๐ซ ๐๐๐ฅ๐ฎ๐
๐ธAverage Order Value (AOV) = Total Revenue รท Number of Orders
Letโs assume that your online store has generated a revenue of $1000 in the last month, and you have received 100 orders, then your AOV will be:
Average Order Value = 1000 รท 100
Average Order Value = 10
One significant aspect to note is that AOV is determined with the help of sales per order and not sales per customer.
๐ฐ ๐๐จ๐ญ๐:
๐ธAOV doesnโt factor into your profit margins or gross profit but it is still a vital metric for decision making.
๐ธAOV is directly co-related with keyword Ranking.
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