6 Ways to improve Average Order Value

As you know, Average Order Value (AOV) measures the amount of money every customer spends per transaction on your eCommerce store.

One of the most important KPIs for any seller is to increase AOV. It is the most effective strategy to manage client acquisition costs while also reducing payback time and increasing ROI (Return On Investment).

This implies you can increase your revenues or spend more money on product development and marketing.

๐ˆ๐ง๐œ๐ซ๐ž๐š๐ฌ๐ข๐ง๐  ๐€๐Ž๐• ๐ข๐ฌ ๐จ๐ง๐ž ๐จ๐Ÿ ๐ญ๐ก๐ž ๐›๐ž๐ฌ๐ญ ๐ฐ๐š๐ฒ๐ฌ ๐ญ๐จ ๐›๐จ๐จ๐ฌ๐ญ ๐ฒ๐จ๐ฎ๐ซ๐‘๐ž๐ญ๐ฎ๐ซ๐ง ๐จ๐ง ๐ˆ๐ง๐ฏ๐ž๐ฌ๐ญ๐ฆ๐ž๐ง๐ญ (๐‘๐Ž๐ˆ).

๐Ÿ”ฐ ๐Ÿ” ๐ฐ๐š๐ฒ๐ฌ ๐š๐ซ๐ž:

๐Ÿ- Optimize your listing

๐Ÿ- Provide your customers with incentives like Promotions or Discounts

๐Ÿ‘- Add Visual Elements in images and listing

๐Ÿ’- Present your product as an IDEAL GIFT

๐Ÿ“- Use Cross-selling and upselling tactics

๐Ÿ”- Build a Strong Social Proof for your product listing

๐Ÿ”ฐ ๐‚๐š๐ฅ๐œ๐ฎ๐ฅ๐š๐ญ๐ž ๐€๐ฏ๐ž๐ซ๐š๐ ๐ž ๐Ž๐ซ๐๐ž๐ซ ๐•๐š๐ฅ๐ฎ๐ž

๐Ÿ”ธAverage Order Value (AOV) = Total Revenue รท Number of Orders

Letโ€™s assume that your online store has generated a revenue of $1000 in the last month, and you have received 100 orders, then your AOV will be:

Average Order Value = 1000 รท 100

Average Order Value = 10

One significant aspect to note is that AOV is determined with the help of sales per order and not sales per customer.

๐Ÿ”ฐ ๐๐จ๐ญ๐ž:

๐Ÿ”ธAOV doesnโ€™t factor into your profit margins or gross profit but it is still a vital metric for decision making. 

๐Ÿ”ธAOV is directly co-related with keyword Ranking.

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