As mentioned in several of my prior articles regarding this matter, Amazon continues pushing their sellers to insert videos into product detail pages.
You should know that a single video can be associated with up to 300 ASINs in the Video Management library.
Also, according to Amazon, every product should have at least one video attached, since customers who watch videos in the Toys Category in the Amazon store are more likely to purchase.
Videos can contain product details, assembly guides, customer testimonials, brand information and more.
Here you can view an informative e-mail from Amazon regarding the matter:
Here is a copy of the wording in English:
| Dear Selling Partner, Did you know that customers who watch videos in the Toys Category in the Amazon store are more likely to purchase and that ASINs with at least one video show a potential OPS increase? We recommend that all products have at least one video and have attached a list of ASINs (see link at end of email) in your catalog that may most benefit from such content. Videos can contain product details, assembly guides, customer testimonials, brand information and more! You can associate a single video with up to 300 ASINs in the Video Management library.Visit the Upload & Manage Videos page to get started today by visiting: Seller Central>Inventory>Upload & Manage Videos CLICK HERE The self-service experience in Seller Central allows you to: Upload a video to your details page in minutes Upload multiple videos per product and associate a single video with multiple products Cascade one branded video across up to 300 ASINS in one submission See how many times each video has been viewed in the last 30 days as well as the average view percentage; sort videos by views and view percentage If there are no product videos available, branded content should be added until more specific content is available. If you are looking for partners to create the videos we have a list of production companies who can create videos, you can find their links available on the ‘Manage videos’ page. Thank you in advance for taking action to improve the customer experience on your selection. Home Selling Partner Initiatives |
I hope you found this article helpful. Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!
Regarding Amazon Seller Performance, you can always participate in our Amazon Seller Performance – Friendly Advice – Worldwide group, where you will be very welcome.
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