Why you should not make the Exact Match mistake in PPC campaign?

There is a very common mistake, which is made by many advertisers. Targeting both singular and plural forms of a keyword. By the way of example, if there is a search term “Baby hammock” with a high search volume of 60,000 and “Baby hammocks” with a search volume of 30,000. 

In the auto campaign, both gave good conversions, so you targeted Baby hammocks and Baby hammock in the Exact match to get maximum sales. This is where you went wrong.

You have added the same keyword twice, mixing the results. Baby hammocks and Baby hammock is considered as one keyword only by Amazon.

Correction: Use the singular form once only. There’s no need to repeat it as plural, this will cost you extra budget on PPC since this is double bidding on one keyword. Add only Baby hammock in the exact match type and Amazon will show your ad on “Baby hammock” as well as “Baby hammocks” search terms. 

I hope you found this article helpful.

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