Businesses trading on the Amazon platform use PPC for the same reason, that they advertise anywhere else: they view it as a great way to get the word out about what they’re offering.
While PPC is just one part of a multi-pronged marketing strategy, it’s rare that a business will use online advertising as the only way to draw traffic to its website. However, it is effective at doing just that. As a result, many brands rely on it to boost top-line sales.
There’s another reason that brands opt for it as well: it can land them a top spot on the search results pages.
Search engines like Google and Bing give businesses the opportunity to run an ad that appears at the very top of the results list when people search for a keyword. That’s why many brands view pay-per-click as an SEO shortcut.
HOW MUCH DO PEOPLE USUALLY SPEND?
How much, overall, do marketers usually spend? That depends on the size of the business and the percentage of their budget that they want to invest in online advertising.
Smaller businesses might spend as little as $5,000 per month on PPC. Larger businesses, on the other hand, invest as much as $10,000,000 per month.
In case you’re wondering how Google became a multi-billion dollar company, that’s how.
WHY YOU SHOULD HIRE A PRO
There’s both an art and a science to running an effective campaign. If you want to maximize conversion and generate a healthy ROI, it’s important to seek professional guidance.
An expert person can help you craft exactly the right campaign by assisting you with keyword research, bidding strategies, ad copy, and graphics. Beyond that, many PPC professionals have learned “tricks of the trade” that will help you maximize your bottom line over time.
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