Most of the time Amazon suppresses the buy box because your items are overpriced as compared to your competitors. Amazon strives to be customer-centric so if Amazon algorithm feels its customers are not getting a fair price. Your BuyBox will be suppressed.
Another reason for FBA sellers having inventory and there is no ‘Buy Box’ is if the sale price is higher than MSRP listed on the product page. Amazon will suppress the ‘Buy Box’ when the prices being sold are higher. The MSRP could be improperly set.
Amazon may suppress BuyBox for our listing if demand for our listing price is not high enough according to their algorithm.
Sometimes Amazon suppresses the BuyBox because of poor listing quality. Amazon may suppress your listing or BuyBox in this case.
HOW CAN YOU SOLVE THE SUPPRESSED BUY BOX?
1) If your BuyBox is suppressed because the actual selling price does not match the manufacturer’s suggested retail price. You can retrieve the BuyBox by adjusting the MSRP price.
2) If your BuyBox is suppressed due to bad listing quality. You have to work on the back-end and front-end of the listing and make sure these are fully optimized.
3) If your BuyBox is suppressed due to Overpricing of your product. Sadly, you have to lower the price of the product.
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