Why are many Seller Accounts suddenly showing as “At risk of deactivation”?

This week, Amazon started testing a new way how the “At risk of deactivation” wording will be displayed in the future.

As you know, last year Amazon introduced a BETA feature called “Account Health Rating”, which meant that Seller Accounts otherwise meeting all performance targets began displaying either green “Good” status or orange “At Risk” status.

Having a single defect on your Account Health dashboard out of less than 200 orders processed now caused your entire account in that marketplace to show “At risk”.

While until a few days ago, the “At risk” status of your Policy Compliance page didn’t cause your entire Seller Account to show “At Risk” on the front page of the Amazon Seller Central, now the “At Risk” status of your Policy Compliance page affects the whole account.

Here you can see a Policy Compliance page in “At Risk” status:

Here you can view, how the “At Risk” status of Policy Compliance affects the entire Seller Account:

While having dozens of defects on your Policy Compliance page doesn’t mean that your Seller Account will get suspended (and what will most likely happen is that the defects will drop off after 180 days), it is really annoying to see the orange warning across your Amazon Seller Central home page.

Unfortunately, this is Amazon and there is nothing you can do to prevent them from implementing useless features that negatively affect third party sellers.

If you would like to learn how to have Suspected Intellectual Property Rights Infringement Complaints removed from your Policy Compliance page and reduce the number of defects, watch my video regarding the matter:

Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!

Regarding Amazon Seller Performance, you can always participate in our Amazon Seller Performance – Friendly Advice – Worldwide group, where you will be very welcome.

➡️ If you are an Amazon Seller who needs help with any Amazon-related issues such as suspensions, listing blocks or is looking for professional assistance, please don’t hesitate to subscribe to my new OnlyFans page at: www.onlyfans.com/kikaangelic