Many newly registered sellers, particularly from Asia and the United States, have been receiving suspensions on their Amazon accounts. This suspension often occurs when a new seller is listing their first product and Amazon requires them to verify their identity.
The purpose of this verification process is to ensure that the seller is entering the Amazon marketplace with a legitimate business and correct business information, as well as sourcing products from verified suppliers or supply chains. By verifying the seller’s identity and business practices, Amazon can maintain a secure and trustworthy platform for both buyers and sellers.
Unfortunately, if a seller has already failed the verification process, their chances of having their account reinstated are slim. However, if the seller has not yet gone through the video verification process, there is still a higher chance for them to overcome the suspension and have their account reinstated.
Here you can view a screenshot of relevant Seller Account deactivation notice from Amazon:
The most common reasons include:
1. Inaccurate business information: Amazon requires accurate information about your business and products to verify its legitimacy.
2. Unverified suppliers: Amazon wants to ensure that the products being sold on its platform are sourced from verified suppliers to maintain the trust of its customers.
3.Suspicious activity: If Amazon detects any suspicious activity, it may flag the account for further verification.
What to do prior to scheduling a verification phone call with Amazon:
1. Update your business information: Ensure that your business information is accurate and up to date.
2.Verify your suppliers: Verify your suppliers and supply chain to make sure they are legitimate.source product from verified supplier and then list your product.
3.Follow Amazon’s policies and guidelines: Familiarize yourself with Amazon’s policies and guidelines and follow them to avoid any issues.
If you need help with Seller Identity Verification on Amazon, definitely watch my detailed YouTube video regarding the subject, where you will find all most common questions addressed:
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