What is video verification on Amazon and why does it happen?

This verification process is typically required for sellers who are registering a new account, changing their account information, or listing high-risk products. The purpose of the video verification is to ensure that the seller is a legitimate business, has the right to sell the products they are offering, and is complying with Amazon’s policies and guidelines.

During the video verification, the seller will need to provide a valid ID, a bank statement, and other documents to verify their identity and business information. They will also need to showcase their products and provide a demonstration of how they work to ensure that they are genuine and meet Amazon’s quality standards.

Once the verification is complete, the seller can start selling on Amazon. The video verification process helps Amazon to maintain the trust and safety of its marketplace and to ensure that customers receive authentic and high-quality products from legitimate sellers.

The most common reasons include:

1. Inaccurate business information: Amazon requires accurate information about your business and products to verify its legitimacy.

2. Unverified suppliers: Amazon wants to ensure that the products being sold on its platform are sourced from verified suppliers to maintain the trust of its customers.

3.Suspicious activity: If Amazon detects any suspicious activity, it may flag the account for further verification.

What to do prior to scheduling a verification phone call with Amazon:

1. Update your business information: Ensure that your business information is accurate and up to date.

2.Verify your suppliers: Verify your suppliers and supply chain to make sure they are legitimate.source product from verified supplier and then list your product.

3.Follow Amazon’s policies and guidelines: Familiarize yourself with Amazon’s policies and guidelines and follow them to avoid any issues.

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