Buy Box is the box or button in the corner of Amazon seller that is named as “Add to Cart” and “Buy Now” section and the 85% of the sales comes from the Buy Box.
Suppressed Buy Box happens when the “ Add to Cart or Buy Now” button disappears or gets removed from the listing and customers see a button saying “see all buying options”. In cases like this, the buyer will have check the price manually and then place their order. In this case, generally the seller with the lowest price and with high feedback ratings wins the sale.
Following are the most common reasons for a suppressed Buy Box:
𝗡𝗼 𝘀𝗲𝗹𝗹𝗲𝗿 𝗶𝘀 𝗲𝗹𝗶𝗴𝗶𝗯𝗹𝗲 𝗳𝗼𝗿 the Buy Box:
If all the sellers in a listing have negative reviews and low ratings and bad customer service, then Amazon removes the Buy Box from that listing.
𝗦𝗲𝗹𝗹𝗶𝗻𝗴 𝗮𝗯𝗼𝘃𝗲 𝗺𝗮𝗻𝘂𝗳𝗮𝗰𝘁𝘂𝗿𝗲𝗿 𝘀𝘂𝗴𝗴𝗲𝘀𝘁𝗲𝗱 𝗿𝗲𝘁𝗮𝗶𝗹 𝗽𝗿𝗶𝗰𝗲:
If the price offered by all of the sellers is higher then manufacturer suggested retail price then the algorithm of Amazon detects that the price of the specific product is too high compared to past prices.
𝗗𝗲𝗰𝗿𝗲𝗮𝘀𝗲 𝗶𝗻 𝗱𝗲𝗺𝗮𝗻𝗱 𝗮𝗻𝗱 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗶𝗻 𝗽𝗿𝗶𝗰𝗲𝘀
When the Sales volume of a product suddenly decreases, then Amazon’s algorithm also suppresses the Buy Box.
H𝗼𝘄 𝘁𝗼 𝗿𝗲𝗴𝗮𝗶𝗻 𝗶𝘁?
By selling the product at a low price with good reviews a seller feedbacks. Once you win the Buy Box, then you can increase the price gradually.
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