On-page SEO (also known as On-Site Search Engine Optimization) refers to the practice of optimizing web pages to improve a website’s search engine rankings and earn organic traffic.
. WHY IS ON-PAGE SEO IMPORTANT?
- On-Page SEO is all the optimization work we do directly with the website.
- It includes everything from content optimization to all technical fixes that are needed to achieve
- a higher ranking.
- On-page SEO is important because it helps search engines understand your website and its content, as well as identify whether it is relevant to a searcher’s query.
ON-PAGE SEO CHECKLIST
On-Page SEO Keywords Research
Content Optimization
Meta Title Optimization
Meta Description Optimization
Headers Optimization
Permalink Structure / URL Optimization
Internal / External Links
Images Alt Tags / Text
GOAL OF SEARCH ENGINE OPTIMIZATION IN WEB TECHNOLOGY
USER FRIENDLY
Being an SEO expert the goal of user pages should be to satisfy the viewer.
SEARCHERS INTENT
Search intent should include 3 C’s
- Content-Type
- Content Format
- Content Angle
CONTENT
Your content needs to address the things people expect to see.
ITEMS
You need to focus on items like
- Titles
- Subheading
- Internal Linking
- Readability and lastly
- Content itself
Conclusion of SEO marketing
On-Page SEO is the practice of optimizing web pages to rank higher in search engines.
It revolves around optimizing pages for search intent.
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