Many sellers are curious what really happens when Amazon suspends or deactivates a Seller Account. In this article, I will clarify the entire process in detail, including what happens behind the scenes.
There are many factors considered before Amazon decides to suspend or deactivate a seller account. Firstly, Amazon receives a complaint about a policy infringement from a customer, competitor business, or even an employee. This may involve doing everything from selling fake goods to violating their rules about customer reviews. Many complaints are auto-generated by their ”hands-of-the-wheel” software as a result of failure to meet performance targets or maintain compliant metrics.
Amazon then investigates the complaint. They will review the seller’s account and sales history, as well as customer comments and any other relevant information. If they find evidence of a policy infringement, they’ll notify the seller and let them know why their account is being enforced and offer an option to submit a Plan of Action.
The seller then has the opportunity to dispute the decision. This is when things really start to get interesting. Amazon has a team of detectives whose main responsibility it is to review vendor appeals. The seller’s account as well as all of the supporting documentation will be examined by these investigators as part of the appeal.
Now here’s where things get complicated: these investigators are trained to look for patterns in conduct. In addition, they are looking into the specific policy violation that led to the suspension or deactivation. They are also looking for any additional violations or patterns of behavior that suggest the merchant is not abiding by the rules.
If they find evidence of a pattern of behavior which is not mentioned and addressed, the appeal will almost certainly be rejected. For merchants who have spent time and money developing their Amazon business, this may be disastrous.
So what should we conclude? It’s simple: follow the rules. Amazon’s policies are in place to protect their customers, and violating those regulations puts your business at danger. Take the appeals procedure seriously if you are suspended or deactivated. Make sure you present all of the information in the best light possible, and be prepared to demonstrate your commitment to following the rules in the future.
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Regarding Amazon Seller Performance, you can always participate in our Amazon Seller Performance – Friendly Advice – Worldwide group, where you will be very welcome.
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