What are Authenticity Suspensions on Amazon?

First of all, keep in mind that inauthentic does not mean you are selling fake or counterfeit products. Sometimes, Amazon just wants to ensure that all your goods are coming from legitimate suppliers. If it has any doubts regarding this, you will be greeted with an Amazon account suspension.

So, your main goal is to prove to Amazon that you are working solely with brands (manufacturers) or their authorized distributors. Therefore, try to do your best to provide Amazon with all the necessary documentation, such as letters of authorization and invoices. Invoices play a crucial role in Amazon’s decision whether to reinstate your account or not.

But first, let’s try to understand how you can get inauthentic suspensions if you are selling genuine products only.

It’s not for nothing that an inauthentic suspension is considered to be one of the most commonly-received types of suspensions. There are one thousand and one reasons why you can get hit with an inauthentic suspension. But the most commons are:

  • The item is not as described
  • The item does not have the expected quality
  • It seems like the item is not genuine
  • And many, many others

Keep in mind that there is only one escape from all the issues: showing Amazon that even though you received an inauthentic suspension, your products are coming from valid supply chains and you have the proof Amazon needs.

What Does Amazon Want to See?

The perfect supplier in the eyes of Amazon is as follows: It has a physical address, phone numbers, and an official webpage. All this information should allow Amazon to easily reach out to your supplier and check its validity.  If your supplier meets the following requirements, then you can breathe with relief since your chances of getting reinstated are very high.

You may probably want to ask: “But what if I can’t provide Amazon with information on my suppliers?” And here comes the trickiest part. From this point on, I would advise you to persuade Amazon that you are going to entirely change the structure of your business and come up with a completely new strategy which should be included on your Plan of Action.

I hope you found this article helpful. If you are experiencing issues with your Amazon Seller Account and your Seller Account already received a warning or is under a review, I can assist you and help you resolve the matter.

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If you have an Amazon-related issue, feel free to join and post into my large Amazon Seller Performance – Friendly Advice – Worldwide Facebook group, where you will be very welcome.

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Additionally, here you can watch my YouTube video, where I am presenting you several secret tips about appealing Amazon Seller Account suspensions (don’t be confused by the opening of the video, where I am enjoying a vacation – it’s a part of the story):