We have a solution for non-US Amazon Sellers who are unable to obtain the required Business Liability Insurance!

As you know, starting 1.September Amazon requires all sellers who are doing business through their USA platform and are exceeding $10000 in monthly sales turnover to obtain a Business Liability Insurance.

This is a consequence of Amazon dropping their binding arbitration clause from user agreements that govern relationship between buyers and the company itself.

While obtaining Business Liability Insurance in the United States is a matter of 5 minutes for US-based sellers, international sellers are typically unable to purchase it, even if they are willing to pay a significantly larger sum of money.

Outside of the USA, lawsuits are less common and therefore small businesses are not expected to purchase this kind of insurance.

Business Liability Insurance is extremely expensive and nearly impossible to get, unless you are a large company. And even if you manage to find an insurance company, which is willing to assist, it will take several months for any policy to get arranged.

Thousands of frustrated international Amazon sellers spent months desperately trying to purchase the required insurance, without any success.

Around 13.September 2021, many of them received the following e-mail:

Action Required: Provide proof of liability insurance coverage Hello, We are writing to remind you to provide proof of liability insurance for the products you sell through Amazon.com Please provide this information within 30 days of receiving this email. Why did I receive this message? You are required to provide proof of liability insurance, and our records show you have not done so.  As of September 1, 2021, Section 9 of the Business Solutions Agreement (https://sellercentral.amazon.com/gp/help/G1791) requires you to obtain and maintain at least $1 million of commercial general, umbrella, or excess liability insurance, within 30 days after exceeding $10,000 in gross proceeds in sales in one month on Amazon.com or if otherwise requested by Amazon. What do I do next? Please upload your Certificate of Insurance (COI) as proof of liability insurance coverage within 30 days of receiving this email.  The COI is issued by your insurance company and details what is covered, the amount of coverage, and any exclusions or deductibles.  Where do I submit my proof of liability insurance? Upload your COI on the Business Insurance page (https://sellercentral.amazon.com/mario/v2/az/flow/BusinessInsurance/page/InsuranceEstablishment/global/render?view=up) in Seller Central account settings. The document can be uploaded in .pdf, .doc, or .docx format. What are the insurance requirements?  Your commercial liability insurance policy must meet all of the following criteria: 1. The policy limit must be at least $1 million per occurrence and in aggregate, and cover liabilities caused by or occurring in conjunction with your business operations, including products, products/completed operations and bodily injury;  2. The insurance policy type can be either commercial general, umbrella, or excess liability and be occurrence based; 3. Your insurance provider must have global claim handling capability and a financial rating of S&P (https://www.spglobal.com/ratings/en/sector/insurance/insurance-sector) A- and/or AM Best (https://www.ambest.com/home/default.aspx)  A- or better (if S&P or AM best is not valid or used in the country where you are required to obtain insurance, a local equivalent is allowed); 4. Your insurance provider must give Amazon at least 30 days’ notice of cancellation, modification or nonrenewal; 5. The policy must name “Amazon.com Services LLC and its affiliates and assignees” as additional insureds; 6. The deductible for any policy(ies) must not be greater than $10,000 and any deductible amount must be listed on the certificate(s) of insurance; 7. The policy must cover all sales from products you have listed on the Amazon website; 8. Your insured name must match the “legal entity” name you provided to Amazon (view your legal entity name) (https://sellercentral.amazon.com/sw/AccountInfo/LegalEntity/step/LegalEntity); 9. The policy must be completed in its entirety and signed; and 10. The policy must be valid for at least 60 days from the date of submission. How can I obtain liability insurance?  You can choose any insurance provider that meets our requirements above. To help you easily and affordably secure liability insurance, Amazon has worked with an insurance broker to create Amazon Insurance Accelerator, a network of insurance providers who will evaluate and, if appropriate, offer liability insurance at competitive rates to qualifying selling partners. You can learn more about Amazon Insurance Accelerator and contact the providers here (https://sellercentral.amazon.com/mario/v2/az/flow/BusinessInsurance). We’re here to help For additional information, please go to our Help page (https://sellercentral.amazon.com/gp/help/200386300). If you have additional questions, please contact us using this link (https://sellercentral.amazon.com/help/hub/support). You can view your account performance at https://sellercentral.amazon.com/performance/dashboard?reftag=ah_em_inv or by selecting Account Health on the home screen of the Amazon Seller app on your iOS or Android device. The Account Health page shows how well your account is performing against the performance metrics and policies required to sell on Amazon. The Amazon Services team

Following this, I spent a lot of time researching all available options and eventually I put together a detailed guide, which enables every Amazon seller, regardless of his business entity, country or nationality to obtain the required Business Liability Insurance and have it accepted by Amazon.

My detailed guide can be found on my OnlyFans page, since I do not wish for it to be publicly shared among Amazon sellers, so that Amazon makes the rules for accepting insurance from international sellers stricter.

Here you can access my ultimate guide, after subscribing to my OnlyFans page:

https://onlyfans.com/202261081/kikaangelic

Shortly after submitting your Business Liability Insurance documents, as presented in my OnlyFans guide, you should be getting the following e-mail from Amazon:

Thank you for providing your proof of liability insurance for the products you sell through Amazon.com. We have completed our review and no further action is required. To view your account performance, select “Account Health” on the home screen of the “Amazon Seller” app on your iOS or Android device, or go to the “Account Health” page in Seller Central: https://sellercentral.amazon.com/performance/dashboard?ref=ah_em_pq On iOS:  https://itunes.apple.com/us/app/amazon-Seller/id794141485 On Android: https://play.google.com/store/apps/details?id=com.amazon.sellermobile.android&hl=en  The Account Health page shows how well your account is performing against the performance metrics and policies required to sell on Amazon. Thank you for selling with Amazon,

I hope you found this article helpful. Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!

Regarding Amazon Seller Performance, you can always participate in our Amazon Seller Performance – Friendly Advice – Worldwide group, where you will be very welcome.

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