Amazon PPC is a complete science, which can either be used for brand awareness or for generating sales only. But most of us are not aware of the difference between these two…
BRAND AWARENESS:
We run PPC on as many keywords as we can, by collecting keywords from multiple keyword tools like Helium10, Data Dive and other ways.
Initially, you should begin by working on 4 different targeting types of automatic campaign to show your ads to the vast audience. It can give you more sales as well but spend will be higher, if you are restricted with a tight budget and want to focus on just sales.
THEN YOU NEED TO WORK A BIT HIGHER ON KEYWORDS SELECTION…
Whatever keyword you are going to use in PPC, you need to check its search results ( CP ) and Search Volume ( SV ) to analyze, whether you have a better offer than all other competitors who are ranking on top as sponsored or organically on that specific keyword. If you have a better offer, then your chances to win orders and sales will be brighter.
On the other hand, review competitors who are making good sales and compare your listing with them… Make a better offer than those and run product targeting campaign on those ASIN to be appear at their Product Detail Page and get sales.
A buyer always scrolls down to see suggestions, so if you are bidding higher for that ASIN as well and your offer is better at the same time… you will be the winner there as well.
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