1. Structured Campaigns:- Your Amazon PPC campaigns have to be well structured and keep on refining consistently to get better results.
2. Similar Product Group:- Always try to include similar products within a single campaign setting. Having similar products in the same ad group will convert to more sales.
3. Relevant Keywords:- Make sure your targeted keywords match your product listings, irrelevant keywords will lead to a negative impact on conversion and will lead to higher budget spend.
4. Use of Long Tail Keywords:- Get specific and more targeted with long-tail keywords as long-tail keywords are more specific phrases, naturally making them longer and more detailed.
5. Regular Bid Adjustment:- Always track and adjust your spending based on product performance. Take out the bad performing keywords and keep on adding new keywords.
6. High Bid Strategy on New Keywords:- Use a higher bid when you add new keywords and once you rank, start optimizing it.
8. Give Time To PPC Campaign:- You won’t see results right away. Don’t worry! Be patient and wait to see some results before making changes to your campaign. You can use advertising settings such as budget caps to ensure that you don’t overspend while waiting for some initial results.
Please note that PPC results will always vary from product to product and market to market.
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