Top shopping trends in preparation for the 2020 Holiday Season

[whohit]Top shopping trends in preparation for the 2020 Holiday Season[/whohit]As you know, once the summer is over, sellers are heading into Q4, the busiest part of the year.

2020 is affected by the global coronavirus pandemic. This year, more shopping is happening online, and people are starting their Christmas shopping earlier.

Christmas shopping typically begins with decor before shifting to gifting. This year’s focus may be more on decor than entertaining and hosting.

Introduce giftable items early and keep on hand through Prime Day and December to capture early, peak, and last-minute shoppers.

Cater to a wide range of gift recipients, including shoppers who may be self gifting.

You can help shoppers make this festive season joyful with things like personalisation, offering gift wrap, or including a handwritten note. Consider that many shoppers will be having gifts delivered directly to a recipient rather than giving the gift in person.

Cross-category trends

We expect these key themes to drive shopping through the season:

Purpose and meaning: Financial concerns and the giving spirit inspire people to shop more intentionally and practise mindful gifting.

Practicality: Shoppers are looking for everyday items that bring them joy and offer long-lasting quality and versatility. Products that work across multiple uses will be key.

Sustainability: Shoppers are still prioritising items that limit their impact on the planet.

DIY spirit: Building on the boost in crafting we’ve seen recently, DIY experiences offer a creative outlet, are often kid-friendly, and support shoppers’ sustainability goals.

Connection and community: Shoppers are looking to show kindness for others and create festive warmth even when physically separated.

Comfort: At home and in clothing, people are surrounding themselves with soothing colours and cosy items.

Personalisation: This proven winner offers even more relevance as shoppers look for thoughtful ways to show they care from a distance.

Trending looks and motifs

Handmade feel: As shoppers increasingly tap into their own creativity, expect the artfully imperfect look of DIY decor and gifts to have growing appeal.

Retro Christmas: A key call-out in recent years, throwback styles continue to pique shoppers’ interest with nostalgic motifs, patterns, and palettes.

Cheerful citrus: Favourite seasonal fruits add a deliciously perfect pop of sunshine to Christmas decor.

Indigo: Shoppers have been wild about it recently, so expect this natural, often earth-friendly version to make a Christmas appearance.

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