Recently, Amazon launched a new Account Health Rating feature, which displays a more detailed breakdown of performance defects and shows their severeness. While previously, the target for alleged Policy Violations was 0, now most defects serve just an informational purpose and don’t impact your Seller Account negatively.
However, many are wondering, what will happen once your Seller Account becomes ”At Risk” or ”Unhealthy”, which is the worst possible score.
Some sellers already had this happen to them and received e-mails from Amazon regarding the matter, which state the following:
“Beginning 7 days from today, your account may be deactivated if your AHR score is red or “Unhealthy.” By looking at your policy adherence holistically, we are hoping to create a predictable and consistent experience, for you to manage your business, while still maintaining a high bar for Amazon customer experience. We encourage you to go to your Account Health page, and, if your account is in “at risk” or “unhealthy,” status, address open issues that impact your score before the 7-day period ends to avoid potential deactivation.”
This indicates that once your Account Health Rating drops to underperforming levels, you will still have up to 7 days or more to address any violations before your account gets deactivated or you are asked to prepare a Plan of Action.
Here you can find a copy of the full wording of a notice about Unhealthy Seller Account status:
| Hello, Based on your Account Health Rating, your account is ‘Unhealthy’ and is eligible for account deactivation under Section 3 of Amazon’s Business Solutions Agreement. Your Account Health Rating, which takes into account factors such as the number of unresolved policy violations on your account at any given time, the relative severity of those violations, and the extent to which you impact the customer experience via your selling activities, indicates that your account meets the threshold for account deactivation. We encourage you to address the violations on your Account Health page as soon as possible in order to prevent unnecessary disruption to your selling account. Why is this happening? There are unaddressed policy violations related to your selling account. It is your obligation to make sure that you adhere to all applicable laws and Amazon’s policies. What can I do to avoid account deactivation? Addressing your policy violations on your Account Health page in a timely manner will prevent unnecessary disruption to your selling account. We’re here to help If you have questions, please contact us (https://sellercentral.amazon.com/cu/contact-Us). We are now also displaying your AHR as a numeric score ranging from 0 to 1,000 in addition to the color coding), enabling you to see how close you are to the various thresholds that move your AHR from green (‘Healthy’) to yellow (‘At Risk’) to red (‘Unhealthy’). If your AHR is green (“Healthy,” based on a score of 200-1,000), that means your account is not at risk of deactivation. If your AHR is ye (“At Risk,” based on a score of 100-199), your account is at risk of deactivation. When your account is red (“Unhealthy.” based on a score of 99 lower), your account is either eligible for deactivation or already deactivated. We are also displaying the degree to which any violations you might incur impact your account health, allowing you to prioritize addressing those that are most negatively affecting it. Beginning 7 days from today, your account may be deactivated if your AHR score is red or “Unhealthy.” By looking at your policy adherence holistically, we are hoping to create a predictable and consistent experience, for you to manage your business, while still maintaining a high bar for Amazon customer experience. We encourage you to go to your Account Health page, and, if your account is in “at risk” or “unhealthy,” status, address open issues that impact your score before the 7-day period ends to avoid potential deactivation. We will continue to work hard to make it easier for you to monitor your account health and performance. |
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