Seller Union

Tag: negative keyword targeting

  • Negative Keyword Targeting

    Negative Keyword Targeting

    —

    by

    Kika Angelic
    in ,

    If our PPC campaign is not properly optimized, you will end up with high ACoS, low conversions and empty bank account. Selection of relevant keywords is very crucial while optimizing PPC campaign. What are negative keywords? Those phrases that prevent our Ad from appearing on Amazon’s search engine result page (SERP) if those terms are…