Tag: featured offer
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Updates to Prime eligibility and badge criteria and Featured Offer selection on Amazon
Following a recent settlement reached between Amazon Services Europe S.A.R.l and the European Commission (which covers Amazon marketplaces in Germany, France, Spain, Netherlands, Poland, Sweden, and Belgium), Amazon will be updating the Prime eligibility and badge criteria, and Featured Offer (formerly known as the “Buy Box”) criteria in June 2023 across these stores. This is…
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Amazon is now e-mailing sellers regarding BuyBox eligibility
As you know, every listing on the Amazon platform contains a so-called “BuyBox”, which displays a single buying choice out of all numerous sellers who are offering the same product for sale. Typically, having your offer featured in the BuyBox will give you as much as 90% of all sales, while other sellers will only…