Tag: exact match
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Types of Manual PPC Campaigns
If you are confused about the match types of Amazon PPC Manual Campaigns, then you should read this post to clear this up. Broad Match: When you opt for a broad match, your product will appear when shoppers’ search terms containing all of your keywords irrespective of the sequence. For example, if you target “Coloring…
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Why you should not make the Exact Match mistake in PPC campaign?
There is a very common mistake, which is made by many advertisers. Targeting both singular and plural forms of a keyword. By the way of example, if there is a search term “Baby hammock” with a high search volume of 60,000 and “Baby hammocks” with a search volume of 30,000. In the auto campaign, both…