Tag: Amazon experiments
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Product Images are now available for A/B Tests with Manage Your Experiments
If you are enrolled in Amazon Brand Registry, you should know that Manage Your Experiments tool now includes A/B testing of product images. The feature was previously limited to product titles, as reported in my article. It is possible to test alternate versions of your main product image and see what images may drive higher conversion rates…
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What are Amazon Experiments?
If you are a third party Amazon Seller doing business across their international platforms, you must have noticed the mention of “Amazon Experiments” in promotional e-mails. An A/B experiment allows you to create two different versions of content, which are shown randomly to Amazon customers. You can use the Manage Your Experiments tool to submit alternate titles…