Tag: Amazon Advertising
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Amazon Wants to Connect Private Label Sellers with Influencers to Drive Traffic to their Products
Currently, Amazon is launching a new feature in their US Seller Central (which will be later enrolled across all of their international marketplaces) called Creator Connections. With Creator Connections, Amazon Sellers who are registered with the Amazon Brand Registry and own private label brands will be able to directly message and submit promotion campaigns with…
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Manage your Amazon advertising in a single dashboard
Amazon recently introduced a new dashboard where its third party sellers can link multiple sponsored ads advertising accounts across UK, France, Germany, Italy and Spain, or North American accounts for the US, Canada and Mexico. Here you can view the full announcement: ➡️ If you are an Amazon Seller who needs help with any Amazon-related…
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Product Images are now available for A/B Tests with Manage Your Experiments
If you are enrolled in Amazon Brand Registry, you should know that Manage Your Experiments tool now includes A/B testing of product images. The feature was previously limited to product titles, as reported in my article. It is possible to test alternate versions of your main product image and see what images may drive higher conversion rates…
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Launch of Sponsored Brands video in the Netherlands, Singapore, Saudi Arabia, and the United Arab Emirates
This week, Amazon announced the launch of launch of Sponsored Brands video in the Netherlands, Singapore, Saudi Arabia, and the United Arab Emirates. Here’s how to get started: Create a new Sponsored Brands campaign. Set your campaign name, start date, and daily budget. Choose “Video” as the ad format. Select a product for the video. …
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Amazon Advertising is offering sellers $100 gift cards to participate in a survey
Amazon has launched an invite-only research, in which selected experienced sellers are being offered $100 Amazon gift cards for participation. The only conditions are having a firsthand experience managing an account on Amazon Seller Central or Amazon Vendor Central. You also must have access to the internet on a desktop or laptop computer at the time…
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Participate in a new survey by Amazon “About Your Marketing and Advertising Experience“
In a recent wave of surveys by Amazon Corporate, the company is asking their sellers regarding their experience when marketing and advertising on the platform. Make sure to insert your comments, which will be reviewed by Amazon executives and may improve things for everyone. Here you can access the survey (which is by invitation only):…
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Amazon Advertising apologizes for sending incorrect e-mails to sellers
Earlier this week, I informed you in my article about Amazon Europe sending their sellers spammy e-mails written in Chinese, invitinh them to participate in a survey: It was unclear whether this was intentional, however Amazon now e-mailed sellers with an apology and a request to disregard the erroneously sent communication: ➡️ If you are…
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Amazon Video Upload Policy Update
[whohit]Amazon Video Upload Policy Update[/whohit]Starting in Q3 Amazon will allow non-brands to upload video content to the images section of product detail pages. Brand owner will get probity but if they don’t upload a video Amazon will give it to non-brand owners. Here you can view the full e-mail sent to third party sellers: